With digital marketing flooding our collective consciousness with stimuli, does brochure marketing still hold sway in 2021 or is it a total dud?
If you’re not a traditionalist, you’ll be surprised to learn that brochures are still as effective as they were 10 years ago.
Don’t believe us? Here’s a factoid that might convince you:
Brochures delivered through door drop marketing can stay in a house for 38 days, and 23% of it gets circulated around family members.
If anything, direct mail marketing is gaining momentum as of late as people begin to crave physical media.
If you’re still not convinced, check out this data from Bentley University that provides some insight into brochures:
- 79% of tourists like to pick up brochures
- 85% of people who read brochures learn about new businesses
- 61% of people buy products once they see it in brochures
In many ways, a marketing brochure is like a novelty in the online era, helping businesses differentiate themselves. A properly designed brochure can:
- Relay core ideas
- Introduce new products and services
- Provide an explanation of existing products and services
- And a lot more
Here are 7 Reasons Why Brochures are Still Effective in 2020
1. Brochures Are Budget-Friendly
Small businesses and startups don’t always have the budget needed to effectively market their services. They work on a shoestring budget and are usually stretched thin for resources. Some online marketing tools, particularly those related to intelligence gathering (such as SEMrush and Moz), cost an arm and a leg for SMEs. Brochures offer an alternative means of cost-effective marketing.
You can hire an affordable brochure designer who will integrate your website’s branding with the brochure. Besides, an appreciable number of businesses participate in trade shows which make use of brochures.
2. Brochures Stay Close to the Audience
As mentioned earlier in the blog, brochures that have been retained by a household tend to stay around for at least 38 more days. During this time, they will get circulated around the house and may even be shared with the neighbors. This intimate time is enough for customers to remember your brand and establish loyalty. When they decide they need your products or services, your brand’s name will instantly pop into their minds.
3. Brochures Reach the Target Audience
Marketing brochures ensure you reach your prospects, so long as you mail it to the correct address. Brochures that go through the doors of your customers will probably never get unnoticed. Think of takeaway menus homeowners routinely collect. Brochures come in handy when we aren’t in the mood to cook and just want to reach for the menu,
It is also possible to teach your prospects during public events. While you can increase brand awareness by chit-chatting with customers, a brochure makes sure your brand stays in their mind for longer. The choice of design will play an important role in helping them recall your business.
4. Describe Your Brand in Greater Detail
Don’t you just get frustrated when you’re forced to work with the character limits of PPC ads? Facebook image ads consist of only 25 characters and a description of 125 characters. Google and Bing have similar limitations.
However, a brochure just gives you more space to work with, allowing you to describe your products, services, and brand in greater detail. There is no character limit if you choose to work with a professional brochure design service.
5. Multiple Channels of Distribution
There’s only one way of opening a website or seeing an online ad – opening your browser. But there are several ways of delivering a brochure. They can be delivered through various channels such as malls, newspapers, exhibition stalls, and even mail.
Pro tip: How to distribute brochures?
- Drop it inside a packaged order
- Show it off in your reception area
- Keep a few copies of brochures around to hand out to potential customers
6. Customers Can Keep Brochures for Later Reference
Brochures also serve as educational material that customers will want to retain for later use. They contain information related to products or services. This requires choosing the right brochure design based on the latest trends to grab attention. Customers who find value in brochures don’t mind retaining the brochure for longer.
7. Brochures Establish Your Brand’s Authority
Online marketing is increasingly being viewed as the advertisement medium of choice for SMEs. But brochures can send a message to clients that you are an established brand. While business hards and letterheads offer credibility, brochures show that you are resourceful and willing to invest in your clients. Customers expect printed material from an established brand.
In fact, the lack of any branding is a sign that your business is still in the growth phase. That being said, do not rush your brochure’s design because it will remove the chances of any credibility that you could earn. Instead, take your time to design your brochure and make sure it reflects your brand’s image and vision.
Printed brochures are an effective tool that all businesses should add to their marketing arsenal. You can also use them to expand your online marketing efforts. They are easy, affordable, and very few organizations are actually using them. A well-executed brochure demonstrates your business’s core values and emphasizes its offerings.