In this era of digital world, people shop online more often than they do in actual stores for their multimedia needs. Way back then, the early forms of social selling were commonly promulgated in the forms of cassette tapes, CDs, DVDs, posters and even words of mouth. But with the advent of the internet, digital marketing and selling have become as easy and fast as a finger click. What would normally take hours could now be possibly done in seconds. Businessmen took advantage of this plight and opted for conducting business online where the demographic is so much wider, cheaper, and ultimately easier to reach.
Fast forward, mobile computing became the ‘IT’ thing and of course, merchants have to keep abreast with this change. Apple and Android, the biggest names in the mobile world have been inching shoulder to shoulder in the field of online shopping. As years progressed, it has become evident that Apple has trumped the latter in terms of numbers. This is largely due to Apple’s more centralized and stable selling platform, i.e. the App Store. Of course, Android has their Google Play but then it’s relatively new in the business when compared to Apple’s giant online store. In addition, Android users can get around having free content by downloading APK files either legally or illegally. On the other hand, it’s impossible to do so in the App Store where everything is locked and secured (unless you jailbreak your iPhone).
In my opinion, one of the strategies that Apple employed is to tap the power of social media. Nowadays, since most of the people hang out online, Apple have acclimatized to the technique of social selling. When talking about social media giants like Facebook, Twitter and Instagram, advertisements could be found literally everywhere. Indeed, the exponential number of users that you can reach via these platforms can be overwhelming. Android followed suit when their mobile platform have been established but Apple has already become the leader in the game.
As for now, it is safe to say that Apple is at the forefront of everything mobile. Thanks to their large number of patrons and active online shoppers, their scope has been increasingly getting wider. In the end, consistency is important in this field, and this applies to both Apple and Android. Being true and loyal to the people who patronize the product would pave for lasting and stronger bonds. When it comes to online selling, the game is not about speed because more often than not, it’s the slow and steady who wins the race.