Google’s 4-year reign as the world’s most valuable brand has finally been taken over by Apple as a result of the recent successes of the iPhone, iPod and iPad. The study conducted by global brand agency, Millward Brown, shows that Apple is now worth $153billion, over $40billion more than Google.
According to Peter Walshe, global brands director of Millward Brown, Apple – which also overtook Microsoft to become the world’s most valuable technology company last year – has been successful due to its meticulous attention to detail as well as an increasing presence of its gadgets in corporate environments.
A complete list of the top ten brands in the world (dominated by technology and telecommunications companies) according to the survey which was carried out before the March earthquake that caused massive disruption to Japanese supply networks, is shown below.
Top Ten Brands In The World
- Apple – $153.3 billion
- Google – $111.5 billion
- IBM – $100.8 billion
- McDonald’s – $81 billion
- Microsoft – $78.2 billion
- Coca-Cola – $73.7 billion
- AT&T – $69.9 billion
- Marlboro – $67.5 billion
- China Mobile – $57.3 billion
- General Electric – $50.3 billion
- Nineteen of the top 100 brands came from emerging markets, up from 13 last year.
- Facebook entered the top 100 at number 35 with a brand valued at £11.7billion ($19.1billion), while Chinese search engine Baidu rose to number 29 from 46.
- Toyota reclaimed its position as the world’s most valuable car brand, as it recovered from a bungled 2010 product recall.
- The total value of the top 100 brands rose by 17 per cent to £1.5trillion ($2.4trillion), as the global economy shifted to growth.