If you don’t get relevant traffic after launching a brilliant, perfectly developed app with commendable UI, it will be of no use. It would be questionable both for eCommerce businesses and software development specialists, to expect handsome conversion from an app that doesn’t appeal to target users. Attempting to categorize everyone under the same need will not be a good strategy and you will lose half battle before even stepping into the field.
Why to know your target users?
The fiasco of Apple Newsstand is the living proof why it is really pivotal to know your target audience before you launch the app on a grand scale. Basically created to focus on digital publications, the Apple application launched in previous year could not perform up to expectations and eventually the company announced to launch the new more organized app Apple News to compete against Facebook Inc’s Instant Articles and the more famous and user-friendly Flipboard.
This example is enough to show that knowing target audience on a personal level are of great value for the success of your app.
“When you know where to point your arrow, it becomes easy for you to hit the target.”
If you wish to develop an App that can rock for you (and can bring flourishing business), it is of utmost importance that you identify the target audience before you strategize its development. This will help you understand the core values, spirit and motivations of the group. Once you accomplish in this mission, you will be set to get higher sales and profit along with tremendous customer loyalty.
How to access your target market?
There are several, usually successful methods with which to reach your target audience. It is obvious that you will not like to leave any stone unturned while producing the list of people who will become the captive of your application. Thorough market research, face-to-face interactions and detailed surveys you can identify your app’s target audience. The results you get will help you determine everything ranging from app design, features your users like, UI model, privacy measures and number of languages to consider and a good deal of conceptual content.
Category and classification
For instance targeting particular city with zip code will help customize your advertising efforts for particular target audience. The benefits you derive from this are not just limited to gaining more revenue but it also extends beyond and goes as far as maintaining your budget within an affordable limit and spending as per the project requirements.
In case of eCommerce apps, narrowing search options down helps build common group that shares the same interest among them. The biggest priority for mobile application development specialists is to facilitate reaching target audience easily so that it will help them save time, efforts, money and almost every aspect of business resources.
What (who) do you want to nail?
Target-oriented Applications that are functional for both Android and iOS help connect advertisers with the right consumers. It accommodates the best tools to classify, utilize and analyze user behavior. A more specific example for such application would be City targeting feature in certain apps that build their consumer network by working on urban trends. With city targeting, you can ensure your ad spending is well-spent and the budget is implemented wisely by allowing owners to run their ads in specific cities where they are likely to grab the attention of LTV (life time value) users.
A little bit of experimentation
With the help of such goal-centric innovative features, you grow equipped with the ability to experiment with your business outcome and identify which cities are going to get you how much traffic. This gives you more control over converting your ideal customers. While your experimentation with city-wise search, you can learn where your future LTV prospects spur from and what their actual behavior pattern is with more realistic figures.
The previous year Google launched free Adwords Express app for Android and iOS devices that was designed to meet the needs of small business, the simplified version of Google’s search advertising platform. The app has all the features of the web version, allowing advertisers to edit ads and set targeting parameters more easily from their mobile devices. This daring app is the example of how flexibility, control and wise experiments go hand in hand to yield the best results.