Social media is the future. With the advent and widespread use of smartphones and other intelligent mobile devices, platforms like Facebook, Reddit, Instagram, and Twitter have become second-nature as modes of communication. Just look at how even the president of the United States uses Twitter, almost exclusively to connect and communicate with the rest of the world. Why would businesses be any different? Social media is actively being used by organizations to boost employee engagement.
The following are the best 5 social media practices used to engage employees inside of a particular company.
1. Embrace Multiple Channels
Not everyone who uses Facebook uses Instagram, and not everyone who uses Instagram uses Reddit. Some people, furthermore, limit their connectivity to only one or two platforms, while others are active on all facets of social media available today. Companies should make use of all these different channels in order to engage with employees. Join closed groups and communities on Facebook to gain knowledgeable credibility. Take part in all the relevant subreddits which Reddit has to offer. Reply to tweets from employees and even tag them in work-friendly Instagram posts. All of these efforts will not fall on employees’ in vain, as it will often give them some level of gratification as well as online exposure. These are among some of the smaller best employee benefits of a company‘s social media account.
2. Create Shareable Content
Posting content on social media is vital to any business, but engaging with employees essentially requires all content shared on a platform to be enjoyable and shareable within company circles. Make sure that content posted to social media is relevant and of high quality. Avoid click-bait and spammy articles hosted on less than reputable websites. Promoting content that is easily shared and enjoyed by multitudes of employees will help build a sense of community inside of an organization. Content isn’t limited to text articles. Make use of images, videos, and streams as well.
3. Amplify Your Reach
Don’t stop at adding employees to your social media profile. Add any and every user that might be interested in the content your business promotes, as well as the products and services your business sells. Without coming across as annoying or desperate, include friends of employees when applicable and acceptable. Extend company outreach by adding and engaging with other companies as well, but be careful not to overstep any corporate boundaries.
4. Make Your Company Visible
Invest in social media ads to promote brand awareness and increase traffic flowing to your page. A few paid advertisements can mean the difference between becoming visible on social media platforms and floating into utter obscurity. Social media is currently overrun with users, businesses, and other affiliated pages, and this infographic is increasing by thousands every single day. In order to keep your business a step ahead of the social media flood, buy a few Facebook and Instagram ads.
5. Stimulate Interest
In addition to providing your social media account with fresh, exciting and unique content, your company must stimulate interest in its social media account by other means as well. Let employees and other social media users feel like they play a part in your company’s decisions. Start a poll on Facebook and Twitter, asking for the opinions of your online community. Take their interests and ideas into account when making decisions on social media. Write interactive posts, inquiring of friends and employees about their feelings on your recently released products, deals, and services. Offer coupons and discounts for everyone who shares your profile or any content therein. Whatever you do, make sure to stimulate interest in your brand and company on social media.
Considering that most employees working for a company are active on social media, investing time in a dedicated social media account can be infinitely beneficial for a company and business.