News Corporation has announced the release of a digital iPad newspaper called the Daily newspaper. The creators of the latest digital iPad newspaper, Daily, hope the digital newspaper will open a new tablet era in which it will become an indispensable news source. The newspaper will feature news articles, gossips, interactive graphics, HD videos and lots of 360 degree photos that are designed to work on the iPad touchscreen surface. Furthermore, Twitter feeds and personalised articles are expected to be available in its content.
The Daily, which will cost 99 cents per week and sold exclusively via Apple’s iTunes store, hopes to take advantage of the projected 15 million Americans who are expected to purchase an iPad in the coming year. According to Apple’s vice president of Internet services, around 200m news apps have already been download with over 9,000 available to choose from. The paper is different from the Project, which was launched by Virgin last November; unlike the Daily, Project is a monthly style and culture magazine.
While most existing iPad news applications re-use content, the Daily will have its own editorial staff, with around 100 journalists already employed to provide device-specific exclusive content for its users. Users are expected to pay by subscriptions similar to that of The Wall Street Journal, The Times and The Sunday Times.
Will the Daily be able to compete with other paid-for newspaper apps such as Esquire, Glamour, Vanity Fair and Wired or indeed the free apps such as Flipboard and mediaFinder?