Web to print is a print and marketing collateral management technology that takes care of the whole print process from order entry to delivery. Not only it automates the print process, it also has integrated accounting and reporting features that makes it a complete suite for print management.
However, most of the printers think that web to print technology is only for large printers. The fact is, it is such a comprehensive system that can address needs of all levels of printers whether they are small, medium or large enterprises.
Whether you are a small printer or a large printer with multiple locations, you should go for web to print system because of following good reasons.
-
Brand Management
Brand management is one of the most important functions of every business. A brand is not just a logo; it has much more in it. All the brand elements such as font, color, paper and quality has to be consistent across all channels and geographic locations so as to convey a uniform message and complement the corporate identity.
With a web to print solution you can very well manage the brand identity of your business. It has a variety of built-in templates and a powerful online designer tool with which you can ensure a consistent message across all of your marketing channels and geographic locations.
-
Quick Production and Delivery
As compared to the traditional printing that involves a number of unnecessary processes such as calling multiple vendors, paying physical visit to various vendors, designing, sending, proofing, editing and then waiting for the product for various days, all this fuss is no more in web to print. With a web to print solution, you can place order on the go. You just have to choose the design, specify the quantity and submit the order. All this process is completed in minutes rather than days. Similarly, the ordered material is delivered right to your place faster than it takes to deliver via traditional printing.
-
Centralized Processing
A web to print solution creates a central space for all your processes. For instance, it provides a central place to store all your marketing assets. Whenever you need to order, you just access the repository, select the design, specify the quantity and submit the order. Similarly you can edit any item using the online designer tool. The repository is automatically updated with the edited item. Likewise, you can centralize all your purchases. A good web to print solution helps you to purchase from a single store front even if you are having materials from different vendors. Centralized data is always accessible online anywhere any time.
-
Cost reduction
With a web to print system in place, you can save money on many fronts. For example, it eliminates the need for hiring a graphic designer to design your print collateral. Similarly, you don’t need to invest extra in accounting and reporting software. Web to print system does all the designing, accounting and reporting work for you.
If you are a company operating in multiple locations and has extensive printing needs, then web to print solution is must-have for you. It will streamline your processes, removes frustration and saves money.
