Mobile design is a tricky process. The design is the first thing that people see and interact with. The success of an app is significantly dependent upon it. Mobile design takes time, and of course hard efforts, to reach a point of perfection. Steve Job said, “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
App design is something that appeals to the consumers most. People are not interested in knowing the technical stuff. They want to have the best user experience. Even if an app is technically perfect, but does not have the design that can attract people, it is consigned to oblivion. Likewise, app design is strongly intertwined with the functionality of the app, and users cannot have the best UI experience unless it is designed fantastically. Indeed, app design can add personality and sheen to your application.
These are the points that you need to take into consideration while designing an app. The first thing that you have to do is assess the purpose of the app, know the audience, and check precedents. There is a way to do a successful task assessment. By following the below-listed steps, you can build a clear understanding regarding the kind of design that would work best for your app.
1. Detailed understanding
This is a crucial step. Understand what your app is all about. It sounds obvious, but too many designers create designs without digging deep into the functionality and purpose of the app. Each app has a specific group of audience. And your app design must be appealing to each and everyone of them. The design of an app should therefore be tied with the business goals.
2. Audience analysis
This is extremely important. Analysis is essential for any business. Know the customer behavior and study the latest and upcoming trends. This will light up the path to the right kind of design. Suppose it is an app for children. You must use graphics, cartoons, animated effects, bright colors, and so on. So through audience analysis, you get to know about visual features that an app should have.
3. Explore app stores
The app store is the place your app is going to be. So, before you make your app go live, explore the relevant app store. See the store and watch the market carefully. Look out for your competitors, closely examine how they do it. The more you explore, the more you know, the more you know, the more you can do with your app design to make it better.
4. Search through the Internet
The Internet is the greatest source of information today. Everyday there is something great to know. When you are in the business and so you need to have the finest ideas and creativity. Search relevant blogs. Stay up-to-date with recent articles and design concepts. Take new ideas from the best bloggers. If needed, approach them personally. In short do everything that you can to design a special app.
5. Participate in each stage of the app development
Always remember that as a designer, your job is not only confined to the design area since you are the one who decides how people are going to use the app and what sort of designs would give them a better user experience at different levels of an app. You can always suggest and guide the development team as to how to work on the technical part keeping the design concept in the mind.
6. Compare with existing apps
It is important to be unique and distinct in the market to get highlighted. But comparison also does matter to a great extent. People are likely to compare things when they are lots of choices. Naturally before getting your app, they would compare it to your competitors’ apps. You need to work hard to create a design that offers all the advantages offered by your competitors design, without any of its disadvantages.
7. Be active in product testing
In addition to being a part of the development process, a designer should also actively participate in the beta testing. You have visualized how the app is going to look like and how people will use it. Seeing actual users play with the app will give you a clearer idea of what design elements could be added to improve overall experience.
8. Peer opinions
Show off your work, but in a proper way. Do it only once the design is ready. Share your final product among the professional networks you have, and get valuable feedback. This will help you correct yourself and if you are appreciated, it will give you confidence and make you feel good.