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8 Ways for Education-Based Businesses to Kick Start your Content Marketing Campaign.

Content Marketing is precious especially in today’s marketing world. It drives traffic to the business website from different social media pages. Every organization has some unique content marketing strategies that are used to generate the right kind of leads. Content Marketing holds immense importance in educating the customers in any business.

Education changes the world and also has an impact on our understanding of the society. Through the creation of the right form of content, it is indeed possible to make the most of the business.

What is Content Marketing?

Content Marketing is used to educate and inform the readers and it mainly finds use in marketing purposes. Marketing the content comes to a big help especially when it is about raising awareness of the brand or launching a new product or service or enticing consumers.

Creating Engaging Content

This can definitely play a significant role in figuring out complicated stuff within a stipulated period of time. Educational Content marketing if done in the right way, can surely help the student entrepreneurs to promote their point of views among users. People, in general are always on a look out for certain authoritative voices that help them get enlightened about something in particular. As soon as they find something worth reading in the content, they tend to stick to it and continue reading. This helps them to feel connected with that piece of content. This also tends to increase their chances of transforming into a business client from a mere reader.

Content is Powerful as it Educates

Educational content mainly targets the various challenges that the business throws at them and also provides various tools to come up with the perfect solutions. The readers or the customers are more concerned about how to solve their own problems. They want the right answer that could provide them some relief from the various challenges they have to face in the business. For instance, a customer will always be keener to know how his/her brand will become eminent. Content is important as it builds a string connection between a brand and its consumer. There are various firms that use several pieces of enriching educational content for the purpose of strengthening their marketing strategies.

Over the years, there has been an upsurge in the number of entrepreneurs. Every day, the industry gets to see the emergence of a large number of student entrepreneurs. When it is about executing online marketing with a low budget, content marketing can be of great help. Most of the small businesses are cost-conscious and have always been looking out for several ways to trim their budgets. The online marketing is an ever changing world of business and in order to promote the business online, the student entrepreneurs can try out the following tactics.

Tactics every student entrepreneur can follow

Creating content that is multi-purpose: Content has become the bottom line for almost every type of marketing activity. In fact, a single piece of content can be used in a variety of ways. For instance, one can create a blog post, share it on several blog websites, post it on social media websites, make classifieds out of it and also produce an infographic that will further offer a visual appeal to the content.

Online events: If any student entrepreneur is looking forward to selling sarees online, he or she can team up with other business owners who are into promoting jewellery. Associating your brand with complementary products or services will always bring good fortune to your brand.

Optimization is very crucial: The first step to create brand awareness is by means of working on your online presence. How to achieve this?

(a)  Google+ page

(b)  Business Listing

(c)   Link Profile optimization

Social Community: Cultivate a community and that will help you in promoting your business on digital marketing platforms. Interact with the readers by posting only content that is easy-to-read and user friendly. Create public groups on social medial channels to boost communication that is the key to promoting your business online.

Produce quality content consistently and also pay heed towards producing a wide variety of content.  These are the best content marketing strategies that the small business owners and marketers employ for promoting their business. These are also the best ways that always pay off in the education industry.

Content Marketing Tools

Listed below are some of the powerful content marketing tools that can be used to promote the business.

ClearVoice: Also being referred to as the most efficient content marketing strategy, ClearVoice is quite flexible in nature. It helps in creation of content and also boosts creative collaboration.

HubSpot: Every blogger follows HubSpot and it is also considered to be a great content marketing tool for generating quality blogs and monitoring the traffic.

Quora: For creating quality content, one should invest his or her time in identifying the latest trends. This will help them to stay well informed before starting the writing process.

Reddit: To know what is trending, follow Reddit. Start going through the headlines that will bring more insights to your write up.

Yoast: For marketing and distribution, opt out for Yoast as the best plugin available for search engine optimization.

These are some of the best content marketing tools that can effectively help the education industry.


Mary Jones is the co-founder & editor-in-chief at TopMyGrades and focused on Content Marketing Strategy for many clients from Education industry in US, Canada & UK. Mary has conducted a series of webinars for Assignment Essay Help. She has intensive content editing experience and, also has worked with MSNBC, NewsCred & Scripted. She has also authored blogs on,,, and many more digital publications.

Written By

Mary Jones is the Co-founder & Editor-in-chief at TopMyGrades and focused on Content Marketing Strategy for many clients from Education industry in US, Canada & UK. Have worked closely with many e-learning solution providers in helping them plan their content strategy and in auditing their campaign execution. Have intensive content editing experience and have worked with MSNBC, NewsCred & Scripted. Promoting affordable tutoring for all students through a new-age tutor-cum-student platform, where tutors can help students with their academic needs

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