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8 SEO Ranking Factors You Should Know About

The primary aim of any website owner is to get their site to get up-ranked on SERPs. Many factors help search engines determine which sites should show in search results and how they should rank. But not all ranking factors hold equal weight. Every factor is equally important from an SEO point of view. To be more organically visible on google, you should give attention to the latest and most important SEO ranking factors. These factors not only help in increasing the ranking of your website but also help in reducing the bounce rate and increasing traffic.

Mobile Optimization

Mobile Optimization refers to the Search Engine Optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. More than 50% of Internet users surf websites through their mobile devices daily. With the understanding that the majority of online traffic comes from mobile devices, it is easy to say mobile-optimized websites play a very important role in ranking.

If you’re using highly advanced SEO strategies to drive more traffic to your website, but your website is not mobile optimized you’ll fail to turn that traffic into conversions. To raise customer satisfaction, websites should be mobile-friendly, with maximum mobile optimization.

To check if your site is mobile-friendly, submit your site to Google’s Mobile-Friendly Test.

Site and Page Speed

Does site speed affect your SEO ranking? Yes, site speed is the key factor in SEO and something that Google will use when determining ranking on SERPs.

In the end, slow websites will result in a poor user experience. A user is staying on a site longer if the site speed is faster and they also convert better and bounce less. User experience affects SEO, which is why site speed is very important as it plays an important role in user experience. Use Page Speed Insights, to check your website loading time.

Domain Security

Firstly, HTTPS has been a confirmed Google ranking factor science 2014. So if your website is not using HTTPS/SSL, your website credibility and ranking may be affected.

These days site security is an extremely important part of search engine optimization. Now, site security is one of the main ranking signals that search engines use to help rank and understand websites. If you want to improve your organic traffic you shouldn’t forget about this technical part of your website set-up.

High Quality, Relevant Content

Content is a very important factor for SEO. High-quality and useful content improves your visibility on SERPs, which drives traffic to your website and motivates your visitors to stay for longer. With the help of updated and relatable content, search engines have enough information to index your page correctly and help you rank.

Domain Authority

Domain authority is one of the important ranking factors which plays a major role in ranking keywords on Google SERPs. Google decides how.

When it comes to search engine ranking factors, domain authority matters. Domain Authority was developed by Moz and it predicts how likely a website is to rank on search engine result pages. The authority of your website shows how well you can rank in search engine results. Domain Authority scores range from 01 to 100 with higher numbers indicating a greater probability of appearing higher up in the SERPs.

High-Quality Backlinks

A high-quality backlink is a link that comes from a website with high authority. Sites with high authority and trustworthiness produce the highest quality backlinks. The quality of backlinks is more important than the number of backlinks. If links come from a website that is dedicated to the same topic as your website, the link will be more valuable. If you want to rank your site, you need a plan for generating high-quality backlinks for your site.

Backlinks continue to remain Google’s most powerful ranking factor. It can dramatically impact your search rankings. Here is why:

  • Good links from authoritative sources can help your SEO ranking and enhance your credibility
  • Represents an editorial vote of confidence for your page is relevant, quality content
  • Backlinks to your websites are a signal to search engines that others endorse your content

UX: User Experience

Google Algorithm Updates can be small and go unnoticed or they can be major and affect your Google rankings. At the end of May 2020, Google announced a new ranking factor to be added to the future algorithm update, the update is called Page Experience.

User experience is the analysis of how users perceive and interact with your site through the web and mobile. Effective and better user experience helps your users to find out what they are looking for and engage your users with your website content.

Let’s see How we can improve website metrics for better UX:

  • Decrease Page Loading time
  • Improve website structure using proper heading, sub-headings, User-friendly URLs, menus, attractive call-to-action buttons, and better hyperlinks
  •  Catch 404 errors
  • Add updated and interactive content
  • Use white space
  • Make the website Mobile-friendly
  • Focus on core web vitals (Loading, Interactivity, Visual stability)

Keyword Optimization

Keyword optimization is a three-step process, researching, analyzing, and selecting the best target keyword that can help a business target qualified leads and drive them from search engine results to a website. It is a value-adding step for SEO. Keyword optimization aims to ensure that selected keywords are effective for driving relevant traffic and ranking your website on SERPs.

List of some important places to optimize for your selected keywords on your website:

Title tags

Add your focus keyword in this field. The title has a direct impact on CTRs(Clickthrough rates) and searches rankings.

Meta Description

Write an effective description and add your target keyword so users know what your page is about.


It’s a good idea to include your keyword in the URL if they describe the page contents.

Image Alt Texts

Google cannot read images, so you can add your keywords in the Image Alt Text because it tells crawlers what an image is about.


Another keyword optimization practice is to include your focus keyword in heading tags.

LSI Keywords

By including Latent semantic indexing (LSI) keywords, you’re helping Google figure out what the content is about.

Avoid Keyword Stuffing

When you use the same keywords over and over again in your website content, it’s called keyword stuffing. Keyword density should be 1-2%, so try to include your main keywords a few times and then mix things up with different variations.

Search engine ranking factors are constantly changing. So, it’s important to note down that these SEO ranking factors can and will change anytime. It’s important to stay up to date on the latest SEO updates and regularly use SEO audit tools.

We hope this was helpful for your SEO ranking efforts. Hence, in this digital world, you cannot ignore SEO. With this, you would also need the support of various other digital marketing services. Digitalzoop is a leading digital marketing agency providing all types of digital marketing services. Contact Digitalzoop today to speed up your business SEO.

Written By

DigitalZoop is a digital marketing agency based in Sydney, Australia. We offer all kinds of digital marketing solutions to new and upcoming brands. Our smart team helps them conquer the digital space.

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