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8 Free Tools that are an Absolute Must in Search Engine Optimization

To be honest, there’s no shortage of SEO tools on the internet these days. A simple search on Google will yield you tons of results depending on the query you put into the Google search box.

But the problem is many of these SEO tools come with a healthy price tag attached to them.

Whether you’re a startup or a small/medium enterprise, making room in your budget for SEO based tools can get quite tricky. At the same time, you also have to do search engine optimization to get your business website a high SERP on Google/Bing without constraining your budget too much.

No need to worry. Several free SEO tools are also available that can come to your aid. Take a look at the following.

1.       Wordstream

It’s definitely one of the best SEO tools that you can use for keyword research. You know that successful keyword research is a part and parcel of search engine optimization and for that exact purpose, Wordstream can be your definite choice of weapon and that too for free.

Wordstream has a huge database of about a trillion unique searches. And that’s not even all; it’s always growing. A two-word advice: Use it.

2.       Convert Word Documents to Clean HTML

Like the name suggests, this tools helps to covert a content written on any word processing program such as MS word, LibreOffice Word etc. to web-ready HTML in a jiffy.

It’s too simple to use. A simple copy and paste is enough for the job. “Convert Word Documents to Clean HTML” will not cost you a dime. Another advice: Utilize it.

3.       Xenu’s Link Sleuth

This tool allows you to check whether all the links added to and from your website are in a perfect working condition or not. In simpler words, you can use this tool to check whether you have any broken links on your website.

After all, broken links won’t help your marketing strategies in any way. You have to fix them ASAP. Xenu’s Link Sleuth is free to use. The general is advice is: [you have probably guessed it by now].

4.       Robots.txt Generator and Robots.txt Checker

Okay, the first question that you’ll probably ask here is what is a robots.txt file?

The robots.txt file is a bit of coding done in your home directory. The benefit of this is that it’s capable of telling all those search engine crawlers the details of the things present on your site. This is necessary to get a good SERP rank. The Robots.txt Generator is free to use.

The Robots.txt Checker (another free tool) acts as a complementary tool to the Robots.txt Generator. It helps to check the validity of the robots.txt file that you created just a second ago on the initial platform.

5.       Title and Description Optimization tool

By using this tool, you’ll be able to optimize your page titles and descriptions in a jiffy. A carefully optimized title is always necessary to get a good SERP result and to woo target traffic onto your website. The Title and Description Optimization tool can help you with that.

The tool gives you a virtual view of Google search results. Based on that, you can make the necessary tweaks and changes according to your wish.

6.       Browseo

With this tool, you’ll be able to see your website the way search engine spiders/crawlers see it.

Just enter your site URL on the Browseo platform and the tool will strip away everything bar the guts revealing the site like the way search crawlers see it. Try it out.

7.       XML Sitemaps

You’ll just have to enter your URL and a few other optional parameters on this tool and XML Sitemaps can create a sitemap that you can easily upload Google Webmaster Tools.

The XML Sitemaps is a simple, free and convenient tool to use. Bookmark it for your SEO use.

8.       Anchor Text Over Optimization Tool

This SEO tool helps to determine whether the anchor text of your website is optimized or over-optimized properly or not. Once you get the hang of using keywords in SEO, you can use this tool with relevant ease.

The Anchor Text Over Optimization tool is absolutely free of any cost.

So that’s it then. Hope these free tools come in handy for you in your upcoming SEO endeavors. Good luck!

Written By

Sankar Dey writes technical content periodically for Softz Solutions and backs it up with extensive research and relevant examples. He's got a BSc in IT and has 12 years of working in an environment of digital marketing. Connect with him

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