A survey software can be a valuable tool to monitor survey research. It is the powerful tool market researchers use to gather information on various key topics. There are many types of surveys. There are the traditional paper and phone surveys however, online surveys and recently mobile surveys are also gaining prominence.
These surveys are used to collect data, analyze them and formulate effective business strategies based on them. Some examples of strategies which are dependent on these surveys are customer service, product development and promotions. Out of all survey methods, online survey can be the most beneficial. Here are a few reasons for choosing online survey.
Online survey is faster than traditional surveys. The time needed to complete an online survey is just one-third of any traditional survey method. The information is gathered automatically and almost instantly. There is no need to wait for the paper questionnaires to get back. The response time also decreases significantly due to this. Studies show that more than half responses come within first three days of the survey.
Going online with survey software can also save costs. It can in fact cost half than traditional research. You will save money on postage. There is no need for your staff to take part in the survey process and collect or register information. Instead they can be used elsewhere. Responses will be processed automatically. The results can be viewed any time.
3. Higher Accuracy:
The margin of error is smaller than traditional methods. Here the responses are entered into the system directly. The other methods rely on human staff’s efficiency. There could be natural human error when working with large number of data.
4. Easier to Analyze:
The data collected in the research can be analyzed at any time. The data can easily be presented in a table or graph. Most of the software has cross tabulation analyzing tools to make contingency tables.
5. Easier for Participants:
Research shows that 90% of people using internet prefer online surveys over telephone surveys. It enables them to choose the time that is convenient for them. The time needed to complete the survey is also shorter. The questions can be set according to the customer. Irrelevant questions can be skipped easily.
6. Easier for Researchers:
Online surveys save the researcher’s time. The information is available readily. It can also be effortlessly transferred to a spreadsheet or statistical software for better analysis.
7. Easier for Styling:
The survey can be styled according to your brand or business website. You can select the layout and color of your survey. You can also images or the logo of your company. Images, audio and video can also be added to the survey. One thing should be remembered here. Putting multimedia can cause longer waiting time between the questions. It can be a potential turn off for some participants.
Online surveys consume less time. They are cheaper and faster. They are also very reliable. So it can be said that hiring an efficient company for doing research for your company can help in the long run.