Having your app in the Android market or the app marketplace isn’t a solution in itself – you need user engagement. Those hundreds of hours of development can be futile if you do not know how to retain your users. And that’s not what can happen only to you as statistics suggest that 50% of users will uninstall an app within a month of downloading. Here are seven reasons your user might just want to delete your app.
1. You are not relevant
Why would someone like something that’s irrelevant? The app needs to be useful – name the app aptly so that users know what to expect. Higher number of deletions might mean that your app isn’t relevant or you’re not able to reach your target customers with the present strategy. Having push notifications will not help if you do not have something that the user needs.
2. Your app is a juice drainer
Battery life is the love of all users and if your app takes up too much RAM or battery power, you would probably see the app being uninstalled within a few days. Have apps that do not require data connectivity to function, remember many users still do not have unlimited data plans that can support your app.
3. Push notifications
You wouldn’t like to be woken up from sleep with the sound of a push notification, would you? While push notifications are a good way to subtly remind your users that you’re there, only have it once a day, at the maximum. It doesn’t take long to uninstall an app, after all.
4. What’s the user experience?
Your app is as good as the user experience. Make your user feel loved and try to bring in user engagement. Your app needs to stand out through performance, which means lesser loading times, better graphics and a nice UI. Ads might be a source of income for you, but do not be too obtrusive.
The app needs to be smooth and there are no two ways about it. Nobody would like an app popping up in the middle of using the app – have fixed times when an ad can popup. Your app needs to offer an experience that’s devoid of unwanted interruptions.
6. Increase in costs
Every business might need to increase its subscription costs time to time. However, that doesn’t entitle you to change your subscription plans. You cannot charge users suddenly or change your cost structure way often – that will only bring upon distrust upon your product or app. Do not make the app unusable after a few days, forcing users to go opt for the Premium version – they would probably uninstall it. Instead, you can focus on the freemium model, it’s easy and fun.
7. How much information do you need?
This wasn’t much of a deal before but with every 3rd party app asking for your personal info, there’s a problem that you need to take notice of. Usrs may be apprehensive to share their personal details with you, so even if you are having a Quick Sign Up option with say Facebook where users need to give their Facebook details, do not forget to have the traditional sign up form as well.
User engagement is a must if you need users – and if you’re past the first month, your app may well be on the users’ phone for a long time to come.