With more and more people shopping online than ever before in order to take advantage of the variety, convenience and value, ecommerce companies are having to work smarter and harder for standing out in the online crowd. In 2016 and onwards, search engine optimization will continue to play a very crucial role in the marketing strategies of these ecommerce businesses. If you want to go your online presence and boost your SEO efforts, here are some tips that are especially aimed at ecommerce firms:
1. Design an appropriate ecommerce website
For SEO to even work for your business, you have to ensure you have followed and implemented all the basic rules and guidelines. This means having an engaging, responsive, beautiful and easy to use website that prospects and customers will want to come back to again and again for shopping purposes. There are specialist companies you can use for building optimized retail websites and you don’t have to have extensive skills.
2. Focus on the mobile aspect
Statistics indicate that mobile ecommerce sales have continued to grow and even more growth has been projected in 2016. As an Ecommerce company, you would definitely want to exploit this increase by ensuring your website is mobile-friendly. It also needs to be optimized for the keywords and terms that shoppers are more likely to use for searching for goods on their smartphones.
3. Invest in research
You need to do some research about the type of keywords and content you are using. You should dedicate a significant amount of your time in making sure that what you are using is actually relevant to your ecommerce business. This will aid you identifying what kind of keywords and content gets traction for your websites on search engines and what customers are using for reaching your product categories. Your research should especially be focused on landing, home and product pages as they are tracked by search engines so you need to have unique and highly relevant content here.
4. Develop relevant links
Links are still critical for an online business and are basically a result-oriented tactic that can be easily implemented. Search for bloggers who may wish to link to your website or product pages. Check out social media websites for your product reviews and create links to those websites for leveraging the power they offer. Always focus on authoritative and higher quality links as low quality links will just get you penalized by search engines.
5. Create fresh content
An Ecommerce website isn’t just a catalog of static descriptions and product pages. There has to be more to keep your client base interested. This can be accomplished by creating a blog that offers people helpful tips and advice concerning your product categories and the issues that your customers face. It is a great way of helping your audience. If you haven’t employed in-house writers, you can use professional SEO services to write your content, but make sure that you don’t settle for cheap SEO services. You can also develop gift guides throughout the year for different occasions and holidays where you offer fresh content and link to your product pages.
6. Request customer reviews
Customer reviews are an excellent way of building credibility in the eyes of potential customers and they also offer an additional way to work on SEO. Moreover, the more new reviews you get, you are basically adding on new content that can be tracked by search engines.
7. Check your website
Last, but not the least, you should make it a practice to do a regular site checkup. As you add more pages and content, the likelihood of site errors increases and you should check regularly to get them fixed. In addition, your website’s speed need to be checked or else it can have an adverse impact on your SEO efforts.