The internet is growing rapidly and has changed a lot in the last few years too. We all have seen the emergence of many acronyms like AR, VR, AI, AMP, and more. Website designs have also been cropping up all over the internet from many years and have pushed towards the epidemic creativity making the use of bold colours and asymmetrical layouts.
The design is rapidly changing according to the world’s taste, so it becomes necessary to look for what the competitors are doing as this will help you to keep yourself updated with the latest trends. If you look back in the year 2018, you will see that most of the trends are continuous like minimalism and responsive website designs. Let’s have a look at what other specific web designs can be expected in the year 2019.
1. Mobile-First Site Optimization
Yet this is not a new one but is one of the essential trends that is a must for mobile devices. This design trend has been established from many years as most of the people have more access to mobile devices with internet capabilities. Additionally, SEO is not the only factor responsible for rankings but according to Statistics, 50% of website traffic comes for mobile users. So, to drive more traffic on the website, many companies are implementing the mobile-first approach. As many mobile websites are not properly analyzed and also the content seems to be unaligned which frustrates the users making them leave the website. Moreover, Google keeps the track of websites that offer the relevant results and according to that, the websites are penalized in the search rankings.
Here comes the need to optimize mobile websites. Improving all these key points, your website can receive more traffic along with high ranking on Google searches.
2. Gradient Colors
More and more designers are focusing on using the gradient colour schemes and in the year 2018, the fluid gradient was quite trending. As if only one colour is used, even then it is capable of creating a rich layered structure with different images further resulting in pleasing experience. The possibilities of gradient colours are endless but the knowledge of updating the colour scheme keeping the user experience in mind is also important.
3. Interactive Web Designs
Websites featured with interactive elements are all that users expect. Visitors stay on your website only if you have provided the information about the products and services from where they can learn something new. This will gradually keep your customers engaged further increase in leads and conversion rates. Use of proper colours, relevant and limited content will surely help to achieve the mobile-friendly website. So, brainstorm ideas for how to create an interactive website for your users.
4. Large Titles and Headers
People usually spend less time on websites, so it becomes a necessity to create the title and headers large, bold, and eye-catching that showcase the message as quickly as possible. Not only this but keeping the title large and keywords embedded in it leads to fast audience engagement. So, make use of bold, informative headlines so customers do not jump on other websites and retain the information without the need to go through the body copy.
5. Fewer Loading Spinners
Three seconds – the maximum time that users spend time in deciding whether to stay on a website or leave that. The design is much responsible to convince the users to stay on the website. White spaces are good for the websites as they improve the user experience but it does not mean that you can compromise with the content quantity or quality. Use of compressed images and videos can help in fastening the site loading speed. Make sure that content is limited and relevant of course. White space creates a clean and simple look that makes the reading easier.
The most classic and timeless design trend is Minimalism. According to web designers, ‘less is more’. If a website is designed in the right way with the proper use of the content, images then it will show exactly what the users are expecting. Moreover, good design helps in digesting all the relevant information in a shorter time period. So, whether it’s about white spaces, clear typography, a well-aligned and designed website makes the easy readability providing accurate information. Keep the website as simple and informative as possible.
Implementing all these 6 design trends can help the designers to capitalize their strengths further creating a bold, unique, and informative website. Keeping the eyes on web design trends can help you execute excellent websites. However, if you are unable to build a creative website for your business, then do a favour for yourself. Search on Google ‘design agencies near me’ and you will get the numerous options of companies that offer quality web design services that meet your expectations.