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6 Features That Makes An iPhone App Successful

Everyone knows that iPhone apps are literally ruling the market today. But are we aware of the distinct features exhibited by a great iPhone app? Not a lot of people really know how to identify the main characteristics of successful apps. Following is a list of features that mark a truly successful app.


There are so many apps around these days that people are overwhelmed with all that can be achieved with these applications. However, it is a bit appalling to know that most of these apps are really nothing but mere clones of already existing apps.

Don’t be that person. The world does not need another photo editing app. Notice that all the apps that have risen to fame are ones that are truly creative. They are not a reflection of another app in any way. They have their own identity and are so made that they offer things to a user that he or she has never been through before.


Okay, I’m no genius in saying this, but how often have we heard this phrase and turned a deaf ear and a blind eye to it? Simplicity is the best policy. Pick up any successful app and you will see that it is absolutely simple.

The whole idea of using iPhone apps is to have a simple approach to do a lot of things. If you complexity an app then why would anyone use it. Say for example, Angry Birds by Rovio is the most popular app of today. The genius in that app really lies in how simple it is. The app is so beautifully made that playing it absolutely a fun filled experience. People of any age, ethnicity or gender can easily play it.


Every successful app is viral. It may not be a direct connectivity kind of an app but it surely encourages sharing and connecting. SO most of the apps whose success stories we get to hear are basically ones that involve a lot of file sharing, data sharing or connecting with people enabling them to see what you are doing or what can be done with this app, which further encourages them to download and use the app.

These apps encourage in community building using help from others, creating an environment and other such activities that guarantee a multi person interface. Basically is it the oldest trick in the book. If you want to sell a product, give the customer something to look forward to and he will sell it for you.

User Review

Pick up any successful app. You will find it has an option of feedback. Each app grows in popularity based on level of satisfaction achieved by a user. So when you create an app, its real testers are the users. Intelligent developers take the feedback of the users to identify what will make it better.

When a user reviews with what problems he is facing with the apps, these glitches (as I like to call them) can be immediately rectified, ensuring that a user gets the best from it.


Most of the apps that have been crazily successful are free apps. There is no harm in giving away your apps for a price but remembers, people don’t like to spend money and like to go for “FREE” goods. Although we have moved forward in terms of timelines but still, even today, it is best to reassure the people that the best things in life are for free.

Creating free apps does in no way stop you from making more money. You can easily earn big bucks by the advertisements that you may allow on your app. Just ensure that the direct user gets it for free. People love it!

You can also have one free version and another paid version which people can graduate to after a free trial.

Marketing and Promotion

Marketing and promotion make for a large part of how the crowd will receive your app. iPhone app development is not restricted to just creating an app. It goes way deeper because people get to see your app only if you market it in the right way.

See, yours may be the best app in town but if no one really knows about it then no one will download it. Yes, if someone accidentally bumps into your app he may download it, but can you rely on accidents to make a business grow? I would rather not!

Written By

Jack is the head of a team of iphone app developers from London at VITEB-UK. VITEB-UK is renowned globally for having one of the best mobile app development teams in London. Other areas of specialization include ecommerce development. To get more details visit VITEB.CO.UK



  1. Lakshmi Balu

    August 29, 2012 at 1:04 pm

    For any good product to reach out to the audience right promotion and marketing is crucial. As you have mentioned, even if your app is best in its category what is the fun if not reaching out to many people! The paid apps are seldom appreciated and the free apps are always making rounds in the app market and are by default viral! Nice writing 🙂

  2. Stef

    August 29, 2012 at 4:15 pm

    Being an iPhone app user, I also prefer apps that are updated from time to time. There are some apps that developers didn’t seem to care anymore and has become obsolete. The ratings and reviews are also important not only for the app but also for the developers.

  3. Nawaz

    August 29, 2012 at 8:12 pm

    I confess that iPhone magical features but the marketing plays vital role in the marketing of iPhone.

  4. Jack

    August 30, 2012 at 6:41 am

    Apple is a reknown company when it comes to technology and gadgets because of its multiple features. They are truely creative, simple, and price effective. The applications that Apple provides are worth using and offer a lot of innovative characteristics.

  5. Richa

    August 30, 2012 at 10:14 am

    I phone apps are truly good. I have been using an IPhone for a couple of years now and all the features you have mentioned above holds true.

  6. sum

    August 31, 2012 at 3:58 pm

    wonderful post, thank you for these superb list of apps.

  7. Aayna

    September 4, 2012 at 3:16 am

    Hey Jack,
    I Phones have been blessed with mesmerizing apps. The features mentioned in the post are truly essential for an iPhone app. Thanks for the share.

  8. MelanieAnderson

    September 4, 2012 at 2:16 pm

    I totally agree with you, this post is really great since it has been helpful and at the same time, informative. Really worth the read! I do hope that you’d still keep on posting such informative articles like this. 🙂

  9. Melanie Anderson

    October 3, 2012 at 7:48 am

    You know what? I just love you! You are always so informative, and every one of your posts seems to address something that I have been thinking about in the days that have passed.

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