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6 Clever Ways to Use Video Conferencing Tools

Video conferencing tools have evolved over the years to become some of the most useful communication tools on the web. With COVID-19 still plaguing the business world, it’s more important than ever to have a good means of communication for businesses. Today’s video conferencing tools offer HD audio and video, secure and private meeting rooms, and so much more.

Whether you’re still in the office or your business is focusing more on remote work, video conferencing will likely become a cornerstone of your communication efforts. You don’t have to limit your video conferencing to just meetings, however. There are many ways to use video conferencing tools to increase your business’s communication, productivity, accuracy, and the quality of your work.

1. Employee Training

Remote training can be nearly impossible in some cases without video conferencing tools. Some training requires that the trainee sees what the trainer is doing. Video conferencing solves this issue with HD-quality audio and video feeds, screen sharing capabilities, and much more. While you’re practicing social distancing, you’ll still be able to properly train your new employees and host training sessions on new practices.

Many businesses were using video conferencing tools for training long before the pandemic. Obviously, you can’t exactly train a remote employee in the office if they live too far away. Hosting a video conference call is about as close as you can get to an in-person conversation without breaking social distancing rules.

2. Client Calls

Meeting with new clients carries a certain weight, and since we can’t always meet in person, it’s important to truly make a good impression during the first meeting. Even if you’re meeting an old client for the 100th time, you still want to be sure you’re using high-quality tools so you can communicate effectively.

Video conferencing also helps save you both travel time and costs. If you can meet from the comfort of your home or office, why wouldn’t you? Sometimes, you don’t need any more than a few minutes of your client’s time—hardly enough to justify driving across town for coffee.

3. Webinars

Hosting a webinar is a good way to provide useful information to your entire organization, even the remote workers. Webinars can be about anything and require special tools to pull off. These tools include a good webcam, good presentation, and, of course, video conferencing tools to help you connect with attendees.

Many conference call services allow you to host hundreds of callers in both audio and video conferences. Some even support up to 1,000 participants, but you can likely expect some network latency if you include too many people. Make sure you’ve got a strong internet connection before attempting to connect more than 10 people at once. Otherwise, someone could miss out on important parts of your presentation!

4. Brainstorming Sessions

A video conference is a perfect place to brainstorm new ideas. Ideas are what launch businesses and keep them going well into the future. They’re what inspire positive change and growth in an organization, and they keep everyone thinking. That being said, you need a safe, reliable place to brainstorm ideas when you’re working remotely.

Don’t worry, your ideas are safe in a video conference. Privacy and security are the top priority for conferencing companies across the world, and you control who enters the call as the host.

5. Improved Conference Calls

It’s time to ditch your old landlines and take a step into the future of conference calls. Landline conference calls are incredibly limiting, giving you only minor control over the call and making it more difficult to join. Also, some landline companies will charge an extra fee for multi-caller functionality. These fees can add up quickly, and, stacked on top of your phone service package, can become an unnecessary expense for the business.

Online conferencing tools are often free to use, saving you hundreds of dollars per month and increasing the productivity and overall quality of your conference calls. Video calls make conferences and meetings feel more personal, as you’ll get to see everyone’s face in the calls.

6. Remote Work

Remote work has proven to be a great success for many businesses this year, and it’s likely that some of these companies will adopt this practice in the future. We’ve learned that a lot of the work we thought couldn’t be done from home actually can be, and with video conferencing tools at our disposal, the transition is easier than ever.

Remote work can actually increase employee productivity, but you still need to say in frequent contact with your team. Having a short video meeting once per week can provide you with valuable updates on your team’s progress, as well as let you see their faces. We all miss each other, even if we don’t like to admit it; so why not use the next best thing to an in-person conversation?

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