Even the most professional and effective promotional campaigns may be of limited use in the event businesses are unable to translate higher levels of inbound site traffic into increased revenue. A well-crafted website serves as both the public face of a company and the cornerstone of any online or digital advertising strategy.
The following five tips serve to showcase some of the most effective ways that businesses may be able to optimize conversion rates in order to increase their profitability. Implementing and maintaining a poorly designed or outdated site could be a bigger and more costly liability than many organizations might realize.
Clean and Simple Design
The importance of a clean and simple design cannot be overstated. Sites, such as feedmusic.com serve as an effective example of how a streamlined and more minimalist layout can increase the impact of specific features and content. Designs that are overly crowded or that may be attempting to do too many things at once can dilute the impact that a particular message, product or other form of content may create. Cluttered designs may also leave customers with an impression that a businesses or organization may be less than professional.
Limit the Number of Options Visitors Will be Presented With
Just as clutter can dilute the impact of a site, providing visitors with too many options to choose from can leave them feeling lost or overwhelmed. Efforts like restricting the number of options presented or utilizing a drop-down or file-tree style menu in order to aid in site navigation can often make a considerable difference. Visitors that have bombarded with an overabundance of options or that may be experiencing frustration or confusion during their efforts to navigate a site are far more likely to take their business elsewhere.
Utilizing the Right Layout
Simple concepts that are proven to be effective, such as the rule of thirds commonly utilized within the world of photography, can often be directly translated to site design. Layouts that flow and designs that naturally catch the eye or that make it easier to inform or educate visitors can go a long way towards improving conversion. When used in concert with a simple design and limited options, the right site layout can make a tremendous impact.
Utilizing Graphical Content
Selecting the right graphical content is never a concern that should be left to chance. Graphical content like the halocigs e cigarette starter kit page at halocigs.com offer a good example of how quality images and graphics may be used to better market various fluids, products and equipment options that might otherwise be difficult to differentiate. Another example of effective use of graphical design can be found at education.iceandsky.com, a site that uses graphical content in order to create a narrative suitable for dealing with abstract or complex concepts. While both approaches may be needed in order to create the most impact, online retailers are more likely to utilize visual media in order to showcase their products while service providers are more likely to benefit when using visual media to construct a narrative.
Mobile Site Optimization
Businesses can no longer afford to ignore the growing influence that mobile devices have on the way consumers conduct business. Ensuring that site visitors who may be browsing the site through use of a mobile device are provided with the best experience possible is of paramount importance. Mobile site optimization can make quite a difference when it comes to optimizing conversion rates and improving visitor and customer satisfaction.
Site design is not a static issue and the trends and techniques that are popular can quickly become dated and irrelevant. Assessing the look, style and function of a site and making any changes that may become necessary is a concern that businesses cannot afford to overlook. Creating and maintaining an effective site can be all but impossible for organizations that fail to perform periodic review or make the changes and upgrades that may be required in order to keep pace with the times.