YouTube has taken over as the leader in video distribution, and has turned into a whole new kind of social media website. YouTube’s statistics are crazy: Every minute of every day, 100 hours worth of video is uploaded to the site, while users watch about 6 billion hours of video each month, all while making comments that form communities.
How does your YouTube business account stand out and continue to create content for this hungry audience?
5 Ideas for Your YouTube Business Channel
Keeping your YouTube business channel going can be tough. Where do all of the ideas come from? I’m going to give you five general ideas that should help you think about your business in a whole new way, in a video context.
1: Give an overview
This is the first step many YouTube business channels take. This video is most commonly used on the homepage of a website, or in the about section. Chances are good that your company already has one, using it on your YouTube channel allows you to recycle relevant material in multiple areas of the web.
Be sure that youâre still providing useful information to viewers with a great call to action. Do not just ramble on about awards, the names of faceless corporate executives or barebones product descriptions. Show people the fun side of your business!
2: Take people behind the scenes
This will help your YouTube channel build a personal connection with the audience. Social media is all about personal connections, this will help you build them. Not only can a tour that shows employees and company culture good for building a social connection, it can also aid in recruiting when people search your company name to learn about you. Why not show them the office they may end up in, and the characters they may meet?
3: Announce developments
This is where developing a YouTube business channel really starts to pay off. You can announce new products, exciting changes, company expansions and fun contests. Videos will engage your brand champions personally – there is nothing like a human face looking at you and telling you information – much to the chagrin of this text based writer!.
4: Record testimonials from satisfied customers
Taking the time to tell the stories from real customers builds trust. For bonus points, use the actual customers themselves. Do not defraud your fan base with actors, if they see through it, or find out they’re actors, it can ruin your reputation.
The exception for actors is, of course, if you state they’re actors and are staging a ‘dramatic re-enactment’ for comedic or demonstration purposes.
5: Develop ‘how to’ videos for your products
This is a valuable tool that can not only be used as social media marketing, but it can also be used as customer service. You may actually find your customer service calls decrease as people discover how to use your products on your YouTube business channel.
Think outside the box on what you can do, your company could very well have a how to video of its own, regardless of the product you sell. If you make pens and pencils, run a graphic design how to course. If you make hammers, do a how to build a doghouse video. If you make fans, well, show people how to keep cool in the summer!
Don’t just limit yourself to products. You can also do a how to for using your website’s features such as sign in locations, product information pages or anything else that can potentially help your customers and other partners.
A summary of the ideas presented
The first 2 video ideas for your YouTube business channel are some of the first pieces of content you will shoot. The last 3 are what we call evergreen content. They will stay useful, grow new ideas and allow you to sustain yourself well into the future. Remember to stay social and build a rapport with the new fans your YouTube business channel will get!
As a bonus to TechSling readers who have read this far, and are serious about learning more about YouTube promotion, check out this article on advertising your YouTube videos to drive more traffic.