Getting email subscribers are essential for conducting successful direct marketing campaigns that retain existing customers. However, as with most things, the success of your email list does not depend solely on the number of subscribers. The quality matters too!
This does not mean that you should not try to increase the number of subscribers your email list has. Rather, you should aim to include “better” subscribers, that is, customers with the biggest potential to convert. Here are several tips for how you can grow your email list with the right type of customers:
1. Improve the Design of the CTA Buttons
One simple method to attract email subscribers is to improve the design and looks of the call-to-action buttons you employ. Yes, they should be prominently featured and visible on the landing page. Also, the CTA buttons should be appealing enough to get potential subscribers to click.
You can start by changing the color scheme. Choose more visually-pleasing colors—like calming green rather than warning red—to attract clickers. One developer changed the color of a CTA button from red to green and experienced a shocking 40% increase in the number of people who clicked. The color and overall looks of your CTA buttons matter greatly when prompting users to click.
2. Make the Process Hassle Free
The purpose of the sign-up form is to get people’s emails, not to test their IQ. So, keep these forms as clean as possible. Make it so that people only have to enter their email addresses and click. You can even include the @ symbol to make the process as pain-free as possible.
Also, make sure any prefill text, like “Enter Your Email Address,” instantly disappears from the text box when a user clicks on it to type in. Sometimes the prefilled text stays and botches the typed email address. Such things frustrate web users, and they leave rather than stay and continue with the process. Choose a landing page theme that automatically allows features like this.
3. Get Subscribers to Spread the Word
The best way to grow your email list is to get people who have already subscribed to find other customers. The simplest way to do this without resorting to pyramid scheme tactics is to motivate subscribers to forward the newsletter. You can do this by including a “tell a friend” CTA button in the emails you send.
You can also add highly shareable content, like funny cat memes, in your promotional emails, so subscribers are naturally inclined to share those with friends, family, and colleagues. You should make the forwarding process hassle free as well. For example, include a link that will allow subscribers to auto compose the forwarding message without additional manual input.
4. Use a Sidebar for the Sign-Up Form
On the landing page, the placement of the signup form for the email list matters a lot for attracting subscribers. Don’t count on people scrolling down or clicking on a tab to find the opt-in form. It should be clearly visible and readily available on your site’s homepage or dedicated landing pages.
The best way to do this is to use a sidebar that doesn’t disappear if the potential subscriber scrolls down. On a dedicated landing page, you can reduce all the clutter and prominently feature the input field for the email. You must minimize all the distractions between the potential subscriber and the input field as much as possible.
5. Use QR Codes to Your Advantage
You know QR codes, those weird patterns that people scan at grocery stores? They can be a great asset when you are trying to grow your email list. You should use QR codes to attract smartphone-oriented subscribers.
QR codes are highly advantageous as you can create digital opt-in forms on virtually anything like business cards, posters, and even tattoo stickers. Scanning a QR code is also very easy and convenient. They allow your landing page to appear on the potential subscriber’s device without any need for manual input.
The above methods sound simple, but don’t forget that they are also very efficient. The above-mentioned tactics are also easy to master. Implement one or two, and you will see how easily your subscriber numbers grow.