You’ve created what you believe to be the most awesome app the world has ever known. You’re positive that once people know it’s out there, they are going to scramble to get it. It’s that good. The only problem is that you are not sure how to market your brainchild–and secure the attention that it so rightly deserves.
Here are ten great ways to present your new app to your waiting public.
1. Get Social
Harness the power of your social media accounts by “twittering,” “posting,” and “pinning” about your must-have new app. Add links to take your followers right to the place where they can download it. And get your friends and family to share the news about this great product on their social media accounts too.
2. Give it a home
Surely your new app–your pride and joy–is worthy of its own website, so get one up and running pronto. Not only will this enable you to showcase everything about your app from its features, screenshots, a demo, reviews, and awesome press, but it will also enable you to route traffic from your social media accounts directly here. It will ensure that if someone Googles your app, they will be able to find your site and download it easily.
3. Blog it to Flog it
If you have a blog, use it. It is the perfect venue through which to create interest. Share a screenshot or video demo with your readers. And respond to any questions or comments that they may have with respect–even if they are not as enamoured with your baby as much as you are.
4. Link it to death
The only way your new app will be successful is if people download it. And, in order to encourage them to do so you must make it easy to find your link. Put links where ever you can–your blog, your social media accounts, your site’s homepage, and anywhere where you can convince a friend or relative to post one on your behalf.
5. Press it
Issuing a press release is a great way to gain attention from not just customers, but the industry as a whole. If you’re not sure how to compose or distribute an effective press release, you can acquire the services of prMac or PR Web. Both will gladly assist you with your publicity needs and ensure that your message is spread far and wide.
6. Have it reviewed
If you are confident that your app will receive stellar reviews–and, of course, you are–you will likely want to have a couple of popular review sites check it out. AppStoreApps.com is one of the most established of these and owner, Doug Lynch, is determined to review every single iPhone app that hits the market. AppSafari.com also welcomes submissions for review. FreshApps will also rate your app for a $100 fee. Review sites often play an important role in determining customer purchases, so you won’t want to overlook this option.
7. Get an agent
Believe it or not, there are actually agencies dedicated specifically to marketing mobile apps just like yours. If programming is your forte, but marketing sounds like a nightmare, you may wish to secure the services of one of the many mobile app marketing agencies. Appency is currently the world leader in this area, but it has several close competitors.
8. QR Codes
Yes, those little square barcodes that consist of random black dots are cropping up everywhere. And they can actually prove quite useful when it comes to encouraging people to download your app. Add your unique QR Code to anything you can–on or offline–and experience a customer explosion.
9. Join forums
You may be thinking that you don’t have time to join groups and forums, but the minutes invested will be well worth it. You will find forums and groups dedicated to iPhone apps on pretty much every social media platform. On Facebook, check out the Indy App & Game Developers Group, for instance.
10. Be a guest
Composing guest content for well-known blogs is another great marketing tool, providing you with the opportunity to reach out to entirely new audiences.
Your new app may just be the ticket to getting your business to the next level. But as “How to Become a Home Inspector With a Growing Business” reminds us, you’re earning your reputation every day that you’re in business. So make sure to always put your best foot forward.
What marketing mix did you use to introduce your new app to the public?
