Finding a digital marketing agency that understands inbound marketing should be top priority if you want to maximize online marketing strategies.
Content marketing attracts customers with the content they are looking for in search engines and is outdating traditional interruptive marketing driven by hype. Indeed, building relationships is now key to conversions instead of clever sales pitches. The following are 5 key digital marketing trends that should be of interest to you in 2014.
Content Marketing
A high percentage of businesses that publish multiple blogs per week see an increase in their customer base. Blogging builds trust and loyalty by sharing useful and valuable information. Meanwhile, email marketing, along with newsletters and videos, remains a strong tool for building and organizing marketing lists.
Mobile Optimization
Nowadays, desktop use is waning while mobile gadgets are exploding, businesses are making mobile optimization a priority. Mobile users need to interact with mobile websites that display images the same way across all operating systems and browsers. Thus, a responsive web design is one solution as it eliminates the need for a separate mobile site.
Geo-Targeting
The rise of mobile marketing coincides with geo-targeting, which is the tailoring of campaigns to specific geographical locations. It can be accomplished by advertising platforms that allow local customization. Brick and mortar businesses that depend on local customers are creating different versions of ads for different locations.
Visual Social Media
Social media has clearly become a core component of online marketing and will continue to gain relevance. It’s now obvious that posts containing colorful high resolution images get more interaction than plain text. Look for this trend to escalate with more photos, videos and infographics. Images work better than long text because most social media users only have so much time to scroll through news feeds to find posts that capture their attention.
Shift to Google+
Google+ now counts much more than Facebook when it comes to search rankings. The more +1s your web pages and blogs accumulate, the better chance you have of getting better search rankings whereas Facebook “likes” do not have as much influence. Google’s growing emphasis on +1s may sway more businesses to spend more time with Google+.