Local search marketing experts have known for some time that traditional link building was on its way out. Mobile marketing and local SEO citations are ready to lead businesses and local search marketing experts to local internet marketing Valhalla, and it is no longer a secret.
With the rapid rise of mobile and a new generation of internet user and consumer, doing link building the same way it was done five years ago is not nearly as effective as it used to be. Creating a huge silo of backlinks was the main way to build up “link juice” and boost your site’s authority. Mobile data speeds continue to improve and smartphones have become as prevalent as water. The internet is literally at people’s fingertips no matter where they are.
NAP and Local SEO Citations
Local search marketing experts have been using a NAP in their clients’ Google+ local business listing to help deliver local traffic to their clients’ websites. NAP stands for Name, Address, and Phone. Maintaining a consistency of NAP throughout all of a client’s only entities and listings ties the entities and listings together for Google. Using NAP consistency and local SEO citations are key neo-link building strategies that will drive a business’s online success for the foreseeable future.
The Elements of a Local SEO Citation
The new approach to search marketing has focused on delivering a business’s products or services to their customers on any device, no matter where the customer is or what time of day it is. Delivering your products and services on demand is key to your success, as devices and users transform and grow. Here is “secret” local search marketing experts use and how to develop the necessary elements to utilize local SEO citations to dominate local search engine and local business listing optimization.
- 3 initial questions…
- How do you get local citations?
- Will the local SEO citations happen?
- When should you expect the local citations?
- Collect and save your business name, full address, phone number, hours of operation, sales, coupons, discerning qualities, etc… for use, when the time presents itself.
- Use the website getlisted.org. GetListed.org features tools to help make claiming a business’s local listings on Google +Local, Bing Local, Yelp, and other prominent local search engines easier.
- Follow the instructions at GetListed.org.
- Pay attention and update the local business listings GetListed.org lists in red.
Use Your Local SEO Citation to Your Advantage
If you want to truly take advantage of the authority local SEO citations can generate, you should consider acquiring the services of local search marketing experts. Professionals can help you take advantage of services such as UBL and Surefire Social to help propel your NAP references into the best local internet neighborhoods. Utilizing local directories should be used in conjunction with social media, social bookmarking, and business directories.
Traditional link building strategies should not yet be completely neglected, as they still provide link juice and authority for your website. Link building strategies, such as blogs, press releases, article writing and marketing, forums, and PPC ads are still viable methods for gaining traffic and links. Do not, however, be set in your ways. Mobile marketing and local SEO citations are moving to the front of the line as the preferred methods of competing online and in search engines for the foreseeable future.