The key to developing truly great social media business marketing is to provide interesting content which engages your target audience. Knowing this fact is true is the easy part. The more difficult aspect of social media business marketing is coming up with ideas for content. Further, effective marketing efforts require that you post content on a regular, if not daily, basis. So how can your organization create a perpetual source of content ideas for your social media posts?
The answer is right in front of you at this moment. It is your audience. The very folks your organization is trying to be witty, entertaining, and engaging for are your best source of information. Further, your audience is likely providing your organization suggestions and feedback regularly. Often, it requires some time and attention to create a way to capture feedback and make it part of your social media business marketing strategy. However, there are three steps your organization can take today to start to tap into this source of endless social media content ideas.
1.) Ask for audience feedback. Merely asking your audience for feedback on what topics they’re interested in learning about can be an easy way to develop future content ideas. It’s often hard to know why your audience is tuning into your social media efforts without asking. Not only will you potentially find out why they’re following your organization and what they’re interested in learning, but your organization may also begin to build a stronger relationship with passive followers by getting them involved.
It can be helpful to remember your audience may need some incentive to begin engaging in the feedback process. Your organization can offer a nominal thank you to those who participate. Doing so often helps incent your audience to take time away from the other stories and activities demanding their attention. A small incentive can help followers justify spending a few minutes giving your organization valuable feedback.
2.) Track questions and comments. It’s easy to respond to social media questions and comments and think that is the only thing that needs to be done with those items. However, over time, this feedback holds a wealth of information for your organization. Therefore, it’s important for your social media business marketing efforts to have a methodical and simple way to capture this information; once your organization begins to capture this information, it’s important to ensure it is reviewed on a regular basis. This review will often reveal what types of information your audience engages in the most. It typically takes a topic or story of personal interest for followers to take the time to ask questions or comments.
3.) Involve your employees. Day to day, whether in person or online, your employees are engaging with the organization’s clients and customers. Therefore, they too are an important source of social media business marketing ideas. Often simply asking employees to suggest content topics at regular intervals can result in a long list of great topics. Further, employees can perhaps offer insight around online trends you find through the monitoring of questions and comments.
Seeking ways to collect opinions and thoughts from your customers and social media followers can result in an endless supply of engaging topics for social media posts.