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As competition increases from the likes of Google, Facebook and Microsoft, Yahoo Inc. has stepped up efforts to make its services more relevant and competitive in the thriving Internet services market. Thus, the organisation is undergoing the biggest re-design of its free e-mail service in five years, in a bid to catch up with its main rivals and encourage users to spend more time on its Website.
With over 270 million worldwide users, the revamped Yahoo! Mail will implement changes that will turn it into more of a message hub and make it more compatible with social media as a whole. Therefore, Yahoo! e-mail users will be able to post updates to Facebook and Twitter whilst simultaneously reading their email with speeds that the organisation claims will be twice as fast as Google Mail and MSN Hotmail. Furthermore, users will be able to view pictures and videos from the likes of Flickr, Picasa and YouTube from inside their mailbox.
Other features of the face lift includes a complete speed boost, better spam filtering, a more advanced search system and mail priority tools to make organising messages easier. Users will have a choice to switch to the new look Yahoo! mail, in a testing period that is expected to last until the end of 2010.
Talking Point
Do you think this latest upgrade will help prevent more Yahoo! mail users from discontinuing with the service?