
According to Apple, the 10 billionth user to download an app, Gail Davis of Orpington, Kent, in the United Kingdom, who downloaded a free game app called Paper Glider, would be presented with a $10,000 gift card to the iTunes store (which now offers TV shows and movies, in addition to digital music files). The Apple app store is widely seen as one of the major reasons why Apple has a major edge against its competitors in the tablet and smart-phone market due to the wide availability of programs and applications.
