YouTube has begun a trial of its live video-streaming technology. The tests will be carried out over two days (13-14 September) on the video-sharing site by four media partners – Howcast, Rocketboom, which has said it would be showing an hour-long variety show similar to those seen on television, Next New Networks, and Young Hollywood – who will get the chance to broadcast live programmes. The new platform will integrate live streaming directly into YouTube channels with a Live Comments module that will let viewers engage with the broadcaster and the wider YouTube community.
The alpha testing and subsequent launch of live streaming is seen as a bid by YouTube to provide broadcasters with an opportunity to serve users with on-demand television programming while also broadcasting live TV events such as sports and music concerts. Although YouTube has shown one-off live events in the past such as, President Obama’s first State of the Union address, a U2 concert and Indian Premier cricket matches, this trial is expected to help partners stream a continuous service in the long run.
When in full operation, the live programming system is anticipated to be exclusively open to YouTube media partners rather than individual users.
Talking Point
Do you see YouTube Live Channel becoming as successful as other Live Internet broadcasters such as, Livestream, Justin.tv and Ustream?