It seems like everyone has turned into a Facebook marketing specialist in a short amount of time. Naturally, there will be those in SEO (search engine optimisation) who understand a good deal about how the back end of the internet works, and they must certainly have and edge. At the same time, when it comes to social media marketing, there is only one real way to get fully acquainted with it, and that is to be involved heavily everyday. It is not like you have the time to go to university and get a degree in Facebook marketing – even if one did exist. Here is a look at how to get concrete information online to support your work.
- Professional Blogs. There are those who just blog for blogging, and there are those who are in the business of online marketing who release snippets of information and advice. They do this to help and to demonstrate their ability in their field. We cannot expect them to give all of their information up, but at the same time, someone who is in the business, and is successful at that, must be a source of good information.
- Google’s Blog. Now it sounds kind of obvious, but if you are looking for solid information on Google, what is wrong with starting at the source. Google gives out a lot of information, and particularly on their guides for webmasters. The official Google blog is packed with information on all kinds of topics, is regularly updated, and puts you right in the know. There is a lot more to Google than just their website, and taking advantage of their products and tools with a holistic approach makes sense.
- Facebook Developer Blog. Facebook has developed into a full-blown tech-entity of its own. Their yearly developer conferences are their focus for high profile information releases, and they also have numerous blogs to keep your eyes on. Getting information straight from the horses mouth always works. It is not in their interest to lead developers and media professionals on. Facebook marketing is huge, and will be for sometime to come.
- News Sites. If you have ever been involved with media, you will know how biased and blatantly political they can be. A perfect example I personally witnessed was watching CNN from an international broadcast in Beijing around 2000. They were talking about a demonstration and people setting themselves on fire in Tianamen Square… it was summer and 30 degrees each day. My mate and I were watching the story, started to believe it and then realized everyone in the footage was wearing winter clothes for -5 degrees. Old footage, used for another reason. You can see a lot of what is going on, who is getting government support and a range of other information if you look at international broadcasts. Google’s Chromebook was heavily supported by CNN for example. Sure, you can call it news, or you could call it a whole load of free advertising. If you watched that and did not think there was going to be huge sales, you would have to have a rethink about a lot of things.
There is a lot of information out there, and that does not mean it is all quality. Sifting through the bed of sand to get those tiny specks of gold does not have to be so hard. Go to the source, look for professionals in the business of online marketing and see how much they do of what they preach.