SEO doesn’t have to be a boring aspect of online marketing and there are ways to make SEO an extremely fun and interesting aspect of our online marketing campaign. Here, I’ll run through various techniques you can use to make SEO more exciting, both for your team and your clients or customers.
1. Link Bait
Link bait is a great way to get lots of new traffic to your website, which means new people are viewing your products and your services and meaning you’ll gain lots of links from people sharing the link bait on sites such as twitter and facebook. Link bait can be anything; so long as it’s interesting and original. An easy option for link bait is to embrace the new trendy “infographic” craze, people love it when interesting data is presented to them in new and aesthetic ways, so this is perfect for you if you have an awesome design team you can take advantage of. If making an infographic doesn’t sound like your cup of tea though, try making interesting videos or taking some great photos. Just make sure that whatever you make, people will want to share it and pass it on.
2. Competitions
Another fun way to introduce some SEO strategy could be as simple as launching a fun competition. Make the prize something worthwhile (such as an ipad) and people will flock to your website to enter. You could also give yourselves an extra push by saying that if they share your competition with friends (on facebook or twitter) then they get another entry. All these links and visitors will make a huge difference to your SEO.
3. Interesting Content
Investing in some interesting and professional content is another great way to improve your SEO – get your team to write articles about their jobs and their industry and things that they’re passionate about. It’ll raise their professional profile (which is awesome for building the strength of your company’s reputation) but it’ll also guarantee you attention from search engines. When search engines crawl the web to assess your website they look for original content that has key words and links – by getting your team to write your content and update every few days, you’re keeping the search engines happy. Also, interesting content keeps people coming back for more!
4. Video Campaigns
Video campaigns are fantastic when they’re successful. Make it funny, informative or just plain random – but make sure you link it over to your website. When the video goes viral and people start sharing it, you’ll see the advantages almost immediately.