Much of today’s virtual communication happens over email. There are billions of email users around the globe, and every online account requires us to register with an email address. If you run a business, you may be collecting email addresses from your customers and future buyers for email marketing purposes. But how can you be sure the contacts you are gathering are valid and safe to send emails to? Only a good email verification system can tell you.
Email Verification
Email verification is the process that determines whether an email address exists and whether it doesn’t belong to a bot. Also, a dependable email verifier will tell you if a certain email address is a spam trap, a disposable, abuse, or catch-all email that will hurt your sender’s reputation and ruin your marketing plans.
Any business owner that has worked hard on growing an email list is aware of how much value it has. Your email list is your main bridge of communication between you and your customers, and you want to take good care of it. If you’re not sure how an email verifier can boost your email marketing, here are a few facts:
- Invalid and fake email addresses? No more! When you run your list through an email verification system, it will identify and remove those types of emails.
- Disposable emails don’t have any potential in your long-term marketing strategy. They are temporary email addresses that are better eliminated from your list.
- Also, spam traps are email addresses you want to keep your campaigns away from. A very good email verifier will remove them from your database.
- Toxic and catch-all domains can be very deceiving and the safest strategy is to spot them in your list and not direct any campaigns towards them.
What improvements will you see after you clean your email list:
- Your bounce rate is going to decrease due to the email verifier eliminating all the invalid addresses from your database.
- Your open rates will be much higher, because you will be sending your newsletters to real, engaged email addresses.
- Your sender reputation will be better and that will help you land your campaigns in the inbox, not the “Spam” folder.
How to choose an email verification system
This aspect can be tricky, as there are lots of companies out there that offer email verification services. The most important feature, of course, is accuracy: how well can it actually clean your email list? Read reviews, ask questions and make sure you get all the information before you make your purchase.
Price is another essential feature to consider. Some email verifiers are way overpriced, while others offer a very good service for a decent amount of money. Either way, money spend on email verification is money well spent. Clean your email list today and reap the benefits as soon as you send your next campaign.
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Author Bio: Nidhi Mahajan is a Technology Blogger which deals with technology Content. For more details you can check her Technology blog at pop-pins.com