Bounce rate can be defined as a percentage of the visitors who come to your page then do not go to the others just within the same site. Well, it can be said as the mortal enemy of every website since it can be very costly as well as frustrating, most especially if you have invested your money and time into the SEO and paid the ads just to get visitors to your site.
Although, there can be high bounce rates most of the time for the web sites, well it is not entirely that bad in some aspects. And here are the tips on how to reduce a website’s bounce rate:
Ad Placement
The advertising that is too close to the site navigation can cause the visitors to click accidentally, forcing the visitors to leave the page, either accidentally or merely in frustration. If there are a lot of ads above the fold, then it means that the readers have a lot more to be wading through before even getting to the heart of the site.
Good Contrast
Absolutely, no one will be staying on a site that they cannot read. Having a good contrast is the easiest and biggest way in increasing the accessibility of your site and making those important content easier to focus on and find. A good contrast is a powerful tool to direct the reader’s attention to where you want them to go.
Easy Navigation
Users would really like to find right away what they are looking for and appropriate navigation as well as category menus can really help. The navigation should be clear, prominent as well as easily accessible. You should avoid the drop down menus and provide alternatives because these are not accessible to the touch devices. If the site has a great amount of content, you can include a site map and a search functionality to help the visitors find information that they looking for easily.
Call-to-Action
You should make the call-to-action item easy to find as well as descriptive. You can consider for example, the main difference between the vague term “Learn more” versus a more descriptive term “See the list of the product features”.
Minimal Animations
The pop ups can really be annoying and it really is distracting for the visitors of your website. You should keep the animations on your website at a minimum and as much as possible, avoid serving disruptive fly outs as well as audio ads. You should treat your users with respect, allowing them to use the site for its real purpose through presenting an organized information.
Content Management
While improving your content is an imperative, it is also bound to have good management as well. Keep your posts in easy-to-read chunks of paragraphs; long articles can be divided into two posts or even a series of posts.
It’s also a must to get your article placed with subheadings to easily digest the information. Attractive images that go well with your post can help users or your site’s visitors to stay longer on your website. Appropriately link your pages to supplement or support your article.
Website Issues
You can use responsive themes so as to cater the other types of devices that is used to go to a certain website design, then banking on the page speed and the other technical stuffs. And depending on the functionality, purpose and complexity of your website, there can be multiple versions for the web as well as the large screen that can be needed.