Call of Duty: Black Ops In Record Sales

It appears that the recent euphoria surrounding the release of the latest Call of Duty game series is being justified in terms of sales and breaking records. Following the success of Call of Duty: Modern Warfare 2, Black Ops has set a new record for first day sales. The newly released game, generated over $360m on its first day on sale with more than 5.6 million copies sold in the US and UK alone. However, the majority of sales were recorded for the Xbox 360 version although other game consoles such as the PlayStation 3 are quickly catching up, with many stores already running out of stock.

According to Gfk/Chart-Track, the previous record holder, Call of Duty: Modern Warfare 2, sold 1.23 million units in the United Kingdom in November last year compared to around 1.4 million Black Ops units last week. Considering its record breaking success, it is perhaps not a surprise that the game publisher, Activision, expects the total revenue generated by this latest release to supersede the $550m generated by  Modern Warfare 2, when the first five days of sales calculated. Already, analysts are predicting that Call of Duty: Black Ops could go on to become the biggest game of the year, potentially raising over $1 billion for its publishers.

Talking Point

How does Call of Duty: Modern Warfare 2 compare to Black Ops?