The NFC technology adaptation can be leveraged into many sectors in the present times. This radio frequency based technology bestows easy life to the consumers from various walks of life. NFC as we all know it is hugely associated with mobile payments and retail industries. But, NFC is used beyond the mobility commerce application.
NFC finds itself very useful and adaptable in the following areas :
1. Social media: Virtual social world in the new kid in this decade. NFC’s security feature and this being a ‘complementary technology’ significantly influences the people on the social media to interact in a more effective way. The trending three NFC based social platforms are Getyoo, PhoobyBook and Poken enable the people to gather all the information from their contacts and social activity along with simultaneously being able to upload the same onto the internet.
2. Gaming & toys: This short range technology contributes unseen opportunities in the world of mobile gaming and video gaming too. Any post on the net with respect to gaming and toys asks you to rekindle your imagination to reach out to the NFC technology. The previous technology namely the QRCodes are heavily looked down upon by the gaming industry and is often described as annoying contrary to the NFC technology being praised as magical. Toys embracing the NFC not only amuse the kids but people of all ages too!
3. Product authentication: Counterfeiting of products is a common scenario in today’s brand world. NFC Stand alone NFC applications on the mobile devices can easily verify the authenticity of the products based on the Radio frequency identification methodology.
The near field communication is well nurtured by the mobile handset manufacturing companies as this technology is forecasted by the technology gurus as the future of e-commerce. Contactless transactions are now having an upper hand in the retail industries than the cashless transactions. NFC is also well received by the top credit card companies like Mastercard, Visa and other leading financial services corporations are working tirelessly to make NFC become a mainstream payment mode in the near future. I too see a lot of positive attitude of the retailers who are awaiting for the right NFC related payment methods which would cut them some real chunk of processing fee charged by the credit card companies. NFC will be extremely cost effective and secured transaction when compared to the other modes of payments.