While developing an awesome iOS app is just what you need to get people downloading it in a jiffy, the description you provide for it plays a crucial role in its attractiveness. Since a plethora of apps are probably already available offering what you are, you need to convince potential customers why your app stands out of the crowd. As a consequence, your description is your one and only chance to pitch your product. You can either do it right—or make a customer move over to the next best app “customers bought”.
Since we’re sure you don’t want your potential customers to do the latter, here are 6 of the worst mistakes to avoid while writing App Store descriptions.
- Not creating a hook: Since internet users are prone to read only the first few lines before they move on the next bullet point, you’re going to have to make sure your description has a hook. Furthermore, the first two or three sentences are the only ones that will show until they decide to “read more”. Not summarizing your product’s strengths, qualities, and uniqueness – for instance reliable custom writing service, energy efficient, flexible etc., in these sentences is going to be big mistake. Get to the point fast!
- Being Careless:The App Store description may seem like just an extraneous, tedious step in your development phase, but treating it like that would lead to carelessly written descriptions that fail to entice potential customers. Give it time and thought, and make sure you have proofread it before you publish it. Remember, the quality of your description (and language) plays a major role in denoting the quality of your product.
- Not providing screenshots: Ah, the screenshots! Believe it or not, we all love screenshots as a part of the description (don’t you?). And whether or not we buy it is largely dependent on what we see in the screenshots. The screenshots will clarify what you app is about far better than word-based descriptions. Remember, humans are very visual—and providing a visual in your app description is crucial.
- Not mentioning your USP’s: Merely providing a description of what your app can do is fine, but it won’t convince a user why he should be using your app and not others. This is especially true for applications that have many alternatives. Statistics such as number of “happy customers”, number of awards, popular blog reviews, and other unique selling points ensure that users have a reason to give your product some consideration and thought.
- Not being too descriptive:Being vague and assuming that your customers probably already know what you are talking about is a big mistake. First of all, don’t use a developer’s language to explain. Think layman! Second, imagine that you are completely uninformed about your application the way the audience would be, and then craft your description. Make sure you include the key features of the product in bullet points, but keep them short.
- Forgetting to Optimize: Remember the search engines? People may discover your app based on the keywords you use in your product title and description. Make sure you include the most important (and relevant) keywords in the first 2-3 sentences. Provide social proof and call to actions. For more on how to optimize and improve your app stores description, check out this article from apptamin.
Finally, make sure you keep your app description up to date! If you spot a mistake or need to update a change or bug fixes, edit your description again. Perhaps, you could highlight a feature that’s really selling well and appearing in positive reviews. Remember, your description isn’t set in stone. Go back and polish your app description whenever possible!
Christina Matthew is a proud tech nerd who has an unending love for everything tech. Although by profession she’s an academic consultant, but by passion she enjoys writing tech blogs.