Business

Immediacy Expected: How to Give Customers the Instant Service they Demand

In our increasingly interconnected world, it is easy to grow accustomed to the things we pay for arriving almost instantaneously, and then wonder why everything cannot be this frictionless. If you find yourself thinking this way then there is no doubt that you can expect at least some of the clients who buy your goods or services will feel the same. How, then, are you to ensure that you offer the service they expect? Read on for our top tips on how to give customers the instant service that they have come to expect. 

Be upfront about what services you can and cannot provide

In the world of work, you can never be too prepared. It is always good to be able to offer to go the extra mile for a customer if you have the ability. However, before any meeting where you will discuss what you can do for someone, take a little bit of time to run over the state of your business and make sure you know exactly what you can deliver at this moment, before claiming to do things that are not currently feasible.

It is better to be consistent and honest with your customers than to try too hard to please and be branded as unreliable. To be clear, this does not mean you should not offer to do more for your customers: only that you should know what you can deliver before making offers.

Overhaul your company’s internal communications

An easy step you can take to making your service more immediate is to shake up your company’s communications. It can be hard, when employees use multiple different platforms to communicate internally, to find documents and information. Poor connections can also blight efforts to let employees work from home and the speed of communication within the office.

One possible solution to these problems is to look to Unified Communications provider Gamma, who provide a single communications system for everything in your office to flow through. Unified Communications can save your business on landline phone communications and increase productivity within your business, by letting queries be sent up to the people who make the decisions and back down the chain of command far faster than before.

A Unified Communications system which is secure and advanced enough to allow for good high-quality video calling can also reduce the need for in-person meetings with co-workers, and can open up the possibility of remote work playing a far more central role in your business. Remote work can reduce your business’ carbon footprint, as well as other expenses.

Focus on increased employee engagement

This might seem irrelevant to speeding up the delivery of services to your customers, but employee engagement is a massive issue which requires attention. In a recent Gallup Poll, it was revealed that only 13% of employees asked across businesses worldwide said they were engaged with their work. Disengaged workers are more likely to have lower productivity, and this can cut into the efficiency with which you serve your customers, and therefore into profits. Efforts should be made to increase employee engagement and make your disengaged employees more interested in what they do, as this can massively increase your business’ productivity. 

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