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Importance of Videos in Digital Marketing Strategy

If you are a Digital Marketer then you are aware of the importance of Video Marketing in today’s world. Google recently launched its new algorithm in which they described videos as an important component of SEO in 2019.

Videos are now the most powerful way to promote your business. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of that 82 % of businesses think that video is one of the most important parts of their strategies. Video marketing is rapidly growing and will reach great heights in the future.

Some Useful Stats

  • Video is the most performing content type on Facebook.
  • There is more engagement on videos rather than normal tweets. Also, videos save more than 50% on cost-per-engagement. Video tweets are six times more likely to be retweeted as compared to image and text tweets.
  • There are more chances that users will share a video on LinkedIn rather than other types of posts.
  • Pinterest users are more likely to make a purchase after watching video content on the platform.
  • The world watches 1 billion hours of YouTube videos per day.
  • Video post has more engagement as compared to image post on Instagram.
  • 97% of marketers claim that videos help customers understand products – Hubspot.
  • Over 80% of all traffic will consist of video by 2021 – Cisco.
  • 90% of consumers claim a video will help them in making a purchasing decision – Social Media Today.

Therefore, video is a versatile content format which gives users a real-life picture of what is going on and it is easy to share across all platforms. And it is very easy to access video using the Internet and anyone can make videos easily using their smartphones and cameras.

Why Every Business Should Use Video Marketing?

Video marketing is getting more important day by day. If you want to increase your sales and make your presence in the market than you should use video marketing strategy. If you have any doubts regarding the effectiveness of video marketing, here are some points which will make it clear to you why video marketing is an important factor for digital marketing.

Increase Sales And Boost Conversions

The first and most important thing, videos can make you money. If you add a product video in your landing page, it increases your conversions by 80%. A study shows that people watching an explainer video about a product result in purchasing that product. It simply means videos leads to sales. So, if you want to boost your conversions and sales then you should start crafting videos for your products and business.

Video Build Trust

Trust is the foundation of sales and conversions. But building trust is a difficult thing. Trust and creating a long-term relationship are two big aspects of content marketing. So, it is important to show relevant and useful data to customers.

Search Engine Optimisation

Most of you people know that YouTube is the second largest search engine in the world. So, videos are important in SEO strategies. There was a time when Google ranks you on the basis of content, Google now looks at your multimedia data also.

If you will optimize your videos properly then they will have an enormous impact on your SEO ranking. They will help you with link building and increase the amount of time people spend on your website.

Video attracts Mobile audience

Video and mobile go hand in hand. Most of the YouTube views come from mobile devices, which makes mobile devices a massive platform for advertisers and content publishers. Since people like to watch videos, and the number of smartphone users is growing day by day, as a result, your audience will keep getting bigger and bigger.

Google Love Videos

Videos engage your customers and allow them to stay on your website for a long period of time. This builds trust and tells the search engine that your site has good content. A study shows that your site is more likely to be on the first page if you have a video embedded on your website.

So these are some key points which will clear all your doubts about how important video marketing is nowadays. There are many tools with the help of which you can create video content for your business easily.

Best Tips for Practicing Video Marketing

If you are new to video marketing, here are some tips for your video marketing strategy to make your video more engaging and optimized.

First, figure out the ideal video length for different platforms. Here’s what Hubspot recommends

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: 1 minute
  • YouTube: 2 minute

Other things you can do for engaging customers and boosting your SEO by ensuring captions for videos and auto play option. Videos on the landing page should be attractive, it should not scare viewers. And try to make your videos responsive according to devices. Most of the people use smartphones to surf the web, as a result, focus on mobile-friendliness of videos on your website.

And don’t forget to put call- to- action button on your video like subscribe button on YouTube.

Conclusion

Video is the most useful and popular form of content in the world and will be used by most of the businesses in the future. So, it is not going anywhere. Video gives people a real-life glimpse of what you and your business exactly do and help people in understanding what, how of your products and services.

So, Video marketing will help in increasing your sales and creating your brand and making you popular all around the world. If you are not focusing on video content marketing, then you should start it now. See what works for you and then make a strategy for your business over time to get excellent results.

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An IT professional with a good hand and hands-on experience in Digital Marketing which include on-page and off-page SEO, link analysis and keyword research.

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