It doesn’t matter how much the digital platform evolves, how the search engine algorithm is going to change, the content will always be the king of the internet. With content playing a major role in the SEO of any website, more and more companies are focusing on their content marketing strategy.
But most of the companies planning for content marketing strategy think that content marketing is limited to blogging, tweeting and creating quality content only but content marketing is much more than that. Although social outreach, quality content, all these are important parts of the content marketing strategy, in order to get the expected result from your content marketing strategy, you need much more than that.
So, in this blog post, we have compiled the top 5 tips which you can use for planning a successful content marketing strategy and get expected results.
Follow a calendar
Just like an editorial calendar for a traditional publisher, you should also build a content marketing calendar which will help you to strategize your content plans in a given period of time. If you will have a proper content calendar then you will be able to add special holidays and events that will be relevant to your industry and it will help you to build your content accordingly. Along with adding special holidays and events, you will also wish to leave some blank space in your content calendar in order to deal with unpredictable events and trending topics.
The content calendar will not only help you to plan where to publish your content but it will also help you to plan when to publish your content. With a proper platform and precise timing, you will be able to get better results from your content marketing strategy.
Research is necessary
While developing content for your website, it is very much necessary to know about the conversation which the audience is already having and that can be done only through proper research. By spending an ample amount of time on social media, blogs, message boards, blogs, review websites, you can get an idea of what is currently trending. Many people stick with the old idea of writing on topics without following the trend and such content strategy won’t lead you anywhere as if you will not have a content based on what people are interested in or what people are looking for, then your unique content won’t be of any use.
You need to focus on those topics related to your business that are getting the maximum attention and then you will need to build unique and engaging content around those particular topics.
Use multiple content channels and formats
Due to the evolution of the internet and its drastic transformation, the channels used by people to gather information have also widened. In such situations, if you will use only a single digital channel to deliver content, then you will miss on a very large chunk of people who can be your potential audience. If you want your content marketing strategy to perform well then you need to make sure that you multiple channels for delivering the content has been included in your plans. Along with that, you need to have different content channels as well because different channels will require different content formats.
You should manage each content channel and format according to its uniqueness and limitations, for example, if you have a shorter content idea then social media and videos will be a good idea for it and if you have a longer content idea then you should opt for blogs, downloadable white paper, and guides.
Keywords are necessary
Inclusion of keywords in your content is very necessary as SEO friendly content is what you will need for your website. Those days are long gone when people use to put SEO aside and focused on writing only quality content as if the search engine algorithm isn’t able to notice your content then it will be of no use. You should do proper keyword research in order to make a pool of some important keywords related to your industry and after that, you will have to include those focus keywords in your blogs, articles and website content. But you should also know that stuffing your content with keywords can also hamper your website and therefore, maintaining an ideal keyword density is necessary.
About the Author
Saurabh Gupta has been involved in the world of accounting software, SEO and cloud computing from a very long time and currently, he is working as a lead content writer with Cloud walks, a QuickBooks hosting company. Cloud computing and SEO is what he eats and drinks.
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