As anyone who has a website can tell you, it’s hard to bring in visitors. But what’s sometimes even harder is bringing back those same visitors. For this, it’s not so much about advertising, but about the quality of their experience on your site. If you’re running a WordPress site, and you want to start generating more return visitors, here are 5 tips you can use to improve visitor experience.
Increase Your Website’s Speed
Studies have shown that if your website takes too long to load, users are more likely to just leave and visit another site. People don’t have much attention span when it comes to surfing the web, so you need to make sure your site loads as quickly as possible. To do this, there are a few things you can try.
First, make sure you’re using good WordPress website hosting. Your hosting provider plays a big role in how fast your site loads, so consider either switching to another provider or upgrading to a faster plan. After that, another thing you can look at is your images. If you have a lot of large images on your website, these will slow down your load times. Optimize these images by shrinking the file size, and you should see a boost in speed.
Choose a Pleasing Theme
The next thing you’ll want to focus on is the Theme you’re using. If it’s been a while since you’ve changed your Theme, perhaps you’re using one that your visitors don’t like. Changing up the appearance of your website by installing a new Theme could be all it takes to start generating more return customers.
When choosing a Theme, look for one whose colors match those of your brand. Also, think about the way that Theme uses images. For instance, if you have a blog about home décor, you’d likely want some large images displaying different interior designs. A Theme with large, central images would be better than one that focuses on text.
The user interface in WordPress is important, so spend plenty of time to ensure you’ve gotten it right.
Create a Good Site Structure
One thing all website owners should think about is how their site is structured. It should be easy for users to find the information they’re looking for once they enter your site. A good way to do this is by sorting your content into different categories. Going back to the home décor example, let’s say you have a blog post about choosing bedroom paint colors. This post could fall under the category “painting” which itself would go under “interior design”. Then, through a menu at the top of the page, your users could browse around and find the category they are interested in.
Each page of your website should fall under a specific category and fit somewhere within your category tree. The better you can set up this tree, the more helpful it will be to your users. So take some time to plan out your site structure, then go about reorganizing everything.
Make Your Website Mobile Ready
These days more people than ever are accessing the web through their mobile devices. If your website isn’t mobile-ready, then you’re likely going to lose some visitors. Sites that aren’t mobile ready are hard to use on mobile devices, and this will lower visitor experience.
To get your website mobile ready, the best thing you can do is choose the right Theme. Many Themes are already optimized for mobile devices, so you don’t have to do too much. If this isn’t an option, look for a WordPress plugin that will allow you to create a mobile version of your website.
Finally, a great thing you can do is set up split testing. Split testing is when you create two versions of your site, randomly present them to visitors, then see which one performs better. With split testing, you could try out two different themes and see which one return more visitors. It’s a great way to learn more about your visitors and see which methods are working and which ones aren’t. To learn more about split testing in WordPress you can check out this guide.
Keeping User Experience in Mind
When setting up a WordPress site, it’s important to keep your visitors in mind, rather than just focusing on what you think looks good. If your goal is to generate more return visitors, then you need to learn what they like and cater to their needs. Hopefully, the above tips will help you to do this, and before long your return traffic numbers will steadily be on the rise.
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