Instagram is currently one of the biggest social networking platforms. With over 800 million active monthly users, it’s become a hotbed for businesses to promote their brands. However, acquiring leads and engaging with followers on Instagram needs more than just posting nice photos.
It needs a thoughtful strategy — SMART. It’s an acronym for specific, measurable, attainable, realistic, and timely posting. Following this strategy helps you attain your goals.
Here’s a guide on marketing your business in Instagram the right way.
Use Instagram for Business
Switch your regular account to a business profile by using Instagram for Business. This makes your page more professional. There’s also an analytics tool that helps keep track of your followers. It shows you which posts get the most engagement and on which time of the day is best to post.
Follow back
Following back your followers is important because this makes them feel valued. After all, your followers are your valued clients, right? Unfortunately, most big brands don’t do this. You need to follow back to create solid relationships with your followers. It also helps you get new ideas for your next content. Showing up in your follower’s notifications improves your connection.
Finding difficult to build a following despite doing everything under your power? Then maybe you need to consider getting free Instagram followers trial. They can help push the needle in getting more people to follow you so you can follow back!
Time your posts right
Posting regularly is important as this keeps you active. However, posting too much isn’t healthy because it can annoy your followers. There’s a good chance that your followers will unfollow you if they “have enough” of your content.
You want them to long for your posts. Yes, you can post daily, but be sure to post on regular intervals. Don’t send out posts every hour or so. If possible, post every other day. Create a publishing schedule and track which posts get the highest engagement.
Inspire to acquire
Acquiring new followers is vital to your business’ success. By sharing inspirational posts, you’re able to get new followers. Just be sure to set your post settings to public so everyone can see it. Don’t just share good photos, but also make a story out of it. Make it meaningful by sharing an inspiring story about the photo. This compels users to follow you because they want more of it.
Promote, promote, promote
Promote your content as much as possible. Share your Instagram posts on Facebook, Twitter, or Pinterest. You can also post the same photo on a different platform and write a caption linking back to your IG. However, don’t overdo it as over promoting your business negatively impacts your brand and you appear too salesy.
Use a tool
Acquiring Instagram followers and likes is necessary to grow your business. Fortunately, there are now tools that can help you improve your marketing campaign. You can check out some of the tools featured in this post. They can help you generate lots of Instagram followers and schedule your upcoming posts thanks to their automated features.
Give incentives
Incentivizing your marketing campaign attracts more followers. People are attracted to things which reward them. You can have a contest where followers can get a freebie. Or perhaps have a raffle draw where the winner can win a mug with your brand’s logo.
Not only does this reward them with something, but you also become part of their daily lives. This makes your followers more excited and more active in liking and commenting on your posts.
Use hashtags
Using hashtags improves your post’s searchability, thus increasing its engagement. Hashtags work like a filtering system that lets users find something they want. Use hashtags on all your posts. Not only does this makes it easier for people to find, but it also makes your post look up-to-date. Hashtags also direct your posts to the right audience.
Keep track of your progress
Following the tips mentioned would be useless if you don’t track your progress. By doing so, you’re able to know what kind of content to post next. This also helps you know which topics to ditch out. Use an image analytics tool such as Curalate and Blitzmetrics.
These let you see how popularity translates to the number of followers. If you’re not doing well enough, then change your approach. Always adapt to the trend and be ready for criticisms.
Conclusion
Instagram is a great place to gather momentum. Because of this, many businesses use the platform to acquire leads and information they can use to improve their brand. The whole point goes beyond getting likes and followers. Instead, it’s all about creating a solid following for your “authenticated” business brand.
Think strategically and carefully follow the steps mentioned. When you do, then expect your business to go to greater heights.
Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.
