Digital Marketing

Why You Are Already Losing Sales Without A Mobile App

Despite the advantages and popularity of mobile apps, a few small and medium businesses still don’t consider hiring an android app development company for their app. If you are among those that do not believe in android app development, chances are you are already losing a lot of sales, and you don’t even know it. Below are some statistics about iOS and Android app development that you should see.

According to a reliable report, mobile apps account for more than half of all the time spent online. Users of mobile devices spend about 90 per cent of their online time on mobile apps. Don’t you think you should take some of this time? About 85 per cent of consumers prefers mobile apps over mobile websites. About 43 per cent of the mobile sales of Fortune 500 companies were made through mobile apps. An average user of mobile apps spend more than 35 hours a month on mobile apps, and the figure is expected to increase. If you have not patronised any android app development company yet, all these are what you have been missing and here is the bomb; the total revenue from mobile apps surpassed $60 billion in 2016 in the United States alone. Imagine what the global figure will be. Now, look at the benefits of mobile apps that may have accounted for the statistics above.

Mobile apps are sales boosters

Companies like Domino’s Pizza, Zara, and Starbucks boosted their sales tremendously with their mobile apps. In fact, Zara observed a 60 per cent increase in their sales while Domino’s Pizza noticed a 28 per cent increase in sales. What this means is that you can also witness 20 to 60 per cent in your purchases when you launch your app.

One of the reasons for this is that mobile app gives customers the convenience that they need. Imagine being able to order a product anytime anywhere from your mobile device. It also helps with impulse buyers. Once they decide to buy, they will launch your app and make the order even before they change their mind.

Customers spend most of their time on their mobile device

The chances are good that you have a mobile device too. Now, here is the question; how many hours do you spend on your mobile device in a day? If you are observant, you will find out that you spend most of your time on your phone. The more apps you have on your device, the more time you spend on your phone. So are other users of mobile devices. Now, isn’t it a good idea to take some of the time with your mobile app? Right now, it is safe to say mobile phones are no longer mere gadgets. They have become a lifestyle. In fact, a lot of people spend more time on their phone than with any of their family member, and they are not conscious of it. The good thing is that 90 per cent of this time is spent on one app or the other.

According to recent research, more than 95 per cent of your customers already have a mobile device, and about 70 per cent of them are online at any given time. These are the opportunities that you have been losing if you don’t have any mobile app for your business yet. It is needless to remind you that the figure will keep increasing in 3 ways – more people will acquire a mobile device, more people will become more active with their mobile devices, and existing users will spend even more time on their phones.

The icon of your app helps to advertise your brand

Do you know why people advertise on giant physical billboards? As people pass by the billboards, they will see the brands that are being broadcast on the billboards. This is why billboards are usually erected in locations with high traffic.

The icon of your app does the same. As a user navigates through his phone, he gets to see the icon of your app. Now, do you have any idea how many times a user navigates through his phone daily? Now multiply the figure by the number of users that may have downloaded your app.

Your competitors already have an app

One big reason to get a mobile app for your business is that some of your competitors already have an app. A mobile app loads faster than a mobile website and users do not need to log in each time they want to use a mobile app. So, an app offers more convenience than a mobile website. This is why your customers may eventually switch to any of your competitors that have a mobile app. You need to get an app before you lose most of your customers. Retaining existing customers is far more comfortable than either acquiring new ones or re-acquiring old ones.

Push notification

Virtually all mobile apps have the feature called push notification. With this feature, you can send a message to all the users of your app, and they will all receive it in a matter of minutes. You can use this feature to advertise new promotional offers or new products to your customers. You can also use this means to conduct surveys, and you will begin to receive responses in minutes. You could even use it to remind customers about your existing products.

Mobile apps keep tracks of every user’s activity on your app

You can use this feature for better profiling. Users that have abandoned some unexecuted orders can be reminded through this feature. If you have physical stores, you can also notify some of your customers that reside in the same location with the store to visit it. This is because mobile apps have geo-location tracker that tracks the current location of your customers.

Apart from that, the mobile app also gives daily statistics on the app and your products. For instance, you can get the number of views or orders on every single product. The advantage of this is that you will quickly find out when the sales of a product begin to dwindle. Remember, a problem identified is already half solved. Without the statistics, you may not find out the issue early in enough.

Although mobile apps still have other benefits, the few ones discussed above should be enough to convince you of getting a mobile app for your business as soon as possible.

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Melissa Crooks is Content Writer who writes for Hyperlink Infosystem, a mobile app development company based in USA & India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column.

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