Digital Marketing

A Quick Guide to Biddable Media

Does the word “Biddable Media” ring any bell?

If not, don’t worry. It’s more common than you would believe. Biddable Media is more of an online marketing approach that has shaped online marketing for years but never got its due credit. Keep reading so you can have a better understanding of it.

An Aspect of Outbound Marketing

Inbound marketing is imperative long-term business growth. Its effectiveness depends on how well you improve it with outbound marketing techniques. If this two pair well, it will help cement your position in front of potential leads.

Marketing isn’t science itself, it never was. But yes, your understanding of marketing and how it works dominate the results. Biddable media agency is an aspect of outbound marketing that gives you a lot of power and options to connect with your targeted audience.

But first thing first, you need to get as much data as you can about your targeted audience. You need to focus on the following aspects:

  • Age
  • Interests
  • Location
  • Trends

This is vital information you need to know, as it has a direct effect on your online growth. Biddable media is an effective way to gather this valuable information which you extract through specific data collection services. Lead generation cards are easily available on every major social network.

Proper Definition

It’s not outdated to discuss biddable media. Most people in online marketing don’t know that this concept exists. So, let’s address the elephant in the room, what is biddable media? It is any media which is brought from real-time bidding. There are several platforms introduced where advertisers bid against each other to buy impressions. Whoever wins the bid gets the advertisement.

Before Biddable Media, displays were both with the cost of per thousand impressions; every impression was sold at a fixed rate. Once the media was sold, advertisers had less control over execution. The problem was, there was a high chance the ad will become useless even it incurred high costs.

How it Evolved?

With the introduction of Demand Site Platform, advertisers got more control over ad exposure and their cost. These results are traced in real time. If a campaign is performing well, the user can bid higher to get more exposure or do the contrary, offering the marketer more control over their efforts and the results. This played an important role in reshaping online marketing in yesteryears.

But for some reason, this was an aspect of outbound marketing which wasn’t talked out in the open. It paved a new way for powerful paid promotions where biddable media was incorporated in the advertisement. It also helped evolve the systems use to target people to get more refined results. Some of the most effective biddable media channels are:

  • Pay Per Click
  • Social Media PPC
  • Video PPC

Right now, these are the most popular types of biddable media. Display marketing, sponsored posts, remarketing and paid social endorsements are just a few other measures to fine-tune the effort for better results.

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