Digital Marketing

A Complete Guide to Blogging in 2018

A blog is a website with content that is regularly published. Mostly an ecommerce development company can provide the best services of blogging that aids e-commerce and development. To Susan Shain, “we live in an amazing world- one where you can create a career that relies only on a computer and an internet connection.”

Blogs should be compelling and focus on evergreen content as they generate traffic over time. More traffic equals more money. According to Benjamin Franklin, “Either write something worth reading or do something worth writing.” To Bon Crowder, if you engage and grow your audience you can net positive results.

How to Start a Blog

Choose the right topic to blog about. Find a topic you are passionate about and explore monetization options. Try to find inspiration in your hobbies. Ways to monetize your blog include basic knowledge of SEO, selling your product, affiliate marketing, freelance writing, selling advertising space and consulting or coaching. You can also get all these done by any well-known SEO agency as well.

Select the right platform. It is advisable to start blogging with the WordPress platform as it is free, has themes available, has plug-ins to help your blog and is user-friendly.

Choose a web host. Web hosting stores all your content and displays it to visitors. As a new blogger, it is advisable that you use Bluehost.

Choose a domain name. Your domain defines your brand. Keep your domain name concise and easy to pronounce. You can use NameStation to generate domain names and you can check if the domain name you have chosen is available on NameCheap.

Install WordPress. To pick a theme for your blog focus on simplicity, responsiveness, SEO readiness and speed. For your WordPress theme, you can install Astra, for page builder install Elementor and for social sharing install the free version of Sumo. It is important to install caching plug-ins such as WP Super Cache or W3 Total Cache before you get too much traffic

Secure your site. Enable SSL on your domain, keep backups, research regularly and use good security plug-ins.

Responsive design. When working with a small budget you can use themes by Anders Noren, Goedemorgen and Briar. A responsive design is one that works on all devices. Blogs should be mobile friendly and responsive.

Analyze your competition. Use Alltop to find the most popular blogs in your niche. Use Buzzsum to find their most shared content. Look for content your audience might like. Use Evernote or Google Drive to keep a list of your ideas. Use AHREFs or SEMrush to analyze links and keywords of your competitors.

Start blogging. To produce great content have a topic ready, write an outline first, don’t interrupt your flow and proofread.

Blogs are successful when there is a content strategy. An editorial calendar will help you in article drafts and edits, idea generation and outline creation.

Email lists are important for every successful blog. To keep your email list engaged; update when you post a new blog. You can also use email marketing services like Aweber, Convertkit, Campaign Monitor, MailChimp and Drip.

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Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, social media, ecommerce business, digital marketing, restaurants and online fashion stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters.

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