Blogging

5 Questions to Ask Yourself before Launching a Multilingual Blog

Launching a blog has become a goal for many people in our day and time.  There are so many bloggers out there that people look up to and the things you have to gain through blogging are so many and compelling that make people want to start up a blog too. A thing that many people also like to do is to translate their content in more than one language and reach out to more people online.

If you find that this is something that you wish to get into, you will need to know something before you decide to start finding ways to make it work. Running a multilingual blog can be a lot of hard work and you will need a number of things in order to keep it up and running for long.

Here are 5 questions you should probably ask yourself before actually giving it a go.

1. Why do I want to start this blog?

The very first question you should ask yourself is why you wish to start this blog and make it work in more than one language. If you are bilingual and feel like you can express yourself very well in both languages, then this would definitely work for you.

Before you start your blog you should know the purpose of its existence. This will truly help you put in the extra work and keep working on finding relatable topics for all the languages you will be writing in.

2. How much time can I put into writing?

Running a multilingual blog can mean that you will have to put a lot of time and effort into creating content for all the languages and therefore for all the different people who will be following you. The thing here is that not every topic is relatable to ever language and every reader so you might not be able to get away with simply translating a certain article in another language.

This is why you should know that this blog will take up a lot of your time so you you’re being serious about launching it, you should be prepared to work hard. You can always start with just writing in one language and as you get more used to it, start writing in another one too.

3. Do I have the funds to make this work?

Since the nature of this blog is very demanding, most bloggers in this field decide to start collaborating with writers and translators in order to keep their blog up and running. This can always get a little pricey if you’re looking to work with professionals who will deliver good quality and trustworthy work.

The number one service most multilingual bloggers start out with is a professional translation service. For example you can check out a list of translation companies in USA provided by Pick Writers  to decide which one would best fit the needs of your website.

Translation services and professional writers will most likely not work for you for free, so you should make sure in advance that you are able to find the funds you need in order to make this work. Don’t try working with people who are not verified by a service or a professional website as you might end up wasting a lot of your money and time on non-professionals and scammers.

4. How will I find my target audience?

Starting out your blog can seem very exciting and fun but the main goal is to have as many people read it as possible. When starting out, you will most likely only have a few people reading your content and that can always be a little bit upsetting, especially if you’re not very familiar with marketing strategies and making your content and your blog more well-known online.

This is why, before you start out, you should ask yourself if you know how to find the audience you are looking for online and how to reach out to them in order to make your blog more popular and successful. A good idea, if the answer is no, is to take some online courses or seminars on online marketing and learn some tips and tricks which will help you market your brand.

Since you are going to expand your blog in many different l languages and therefore native speakers, you should keep in mind that you might need more than one person running your social media accounts, in order to help you respond and talk to people who speak one of the languages you have on your website. This will help you bond with your readers more and show them that you put a lot of time and effort into your blog.

5. Is everything available for my blog?

Last but not least, you should make sure that everything you will need in order to start your blog is available for you to use right away. The very first step here is to make sure that you have your blog’s URL ready, the name of your blog established, you social media platforms up and running and your email address created for your readers to reach out to at any time. The name of your blog should also be something that every speaker of every language you have chosen to support can understand

These are important as someone else might be using the blog name you have chosen, or even a very similar one. This will drive more traffic into their socials instead of yours and not allow your blog to shine. A good idea here is to always buy your blog’s URL just in case, as you never know what might happen when your blog becomes more successful and it would definitely suck if someone else bought your brand’s name right underneath your nose.

The right steps to launching a multilingual blog

There are quite a few things to take into consideration before starting a multilingual blog and starting it should never be a rushed decision. You should always take the time to think things through when you decide to make a change in your career and you should be certain that you have all the funds and resources to support this decision.

After all these things are resolved and your website starts running, you will come to see just how rewarding this experience is. Not only will you be able to communicate with people from all around the world, but you will also be able to know that you helped someone out with your advice and ideas, even if they are on the opposite side of the world from you.

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Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer. She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion.

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