Design

Things to Consider When Designing a Product

There is a good chance that at some point in your life, you have had the small idea to design or create a product. Whether it was something you think solves a problem or something you think would just be cool, we’ve all been there. However, only a select few actually take that idea and turn it into reality.

Unlike coming up with an idea, creating a product is hard. The idea is the easy part, but once you have that, you need to design it, build it, market it and sell it. Of all those steps, designing a product is likely the most painstaking, as there are so many variables and things that can be done right or wrong. In an effort to help all of these designers or dreamers out there, this article will take a look at things to consider when designing a product.

The Aesthetic Is of the Utmost Importance

The first thing that any customer or client will notice about a product is how it looks. Aesthetics when designing products should be at or near the top of your list of things to work on. Some of the biggest companies in the world have made billions off of great aesthetics and if your product looks terrible or confusing, people aren’t going to give it a chance.

Of course, while the look of the product is very important, you definitely don’t want to neglect the function either. The product needs to be fairly easy to use and understand because otherwise, no one will want to use it, no matter how pretty it might be.

Don’t Forget About Prototyping

Now that you have dedicated a fair amount of time on coming up with the design, you still need to bring that idea to life. That is why it is important to have a plan in place to manufacture the product and get at least one prototype created.

Thankfully, there are many great prototyping services out there that can help you every step of the way to ensure your product comes out just how you envisioned it. When selecting a prototyping service, you want to ensure that they can not only work efficiently but also have a good track record of helping clients create their products.

Make Sure Your Product is Sustainable

With any luck, you will be creating lots and lots of products over the years to satisfy the demand of your customers. However, in order for this to happen, you need the materials used in your product to be sustainable and easy to find. If you use materials that are becoming rare or are already tough to find or get a hold of, it will be tough to mass produce your product.

You need to make sure the supplies you need are relatively affordable and readily available, while still being solid enough to ensure the high-quality nature of your product. If the supplies start becoming scarce, make sure you have a significant amount in stock or a suitable substitute ready.

Packaging is Key

The first thing that your potential customers will see when they encounter your product is the packaging, so you need to make sure it’s good. It needs to capture people’s attention, without being too busy, and also be constructed well.

Studies have shown that packaging is very important and influential to customers, so yours needs to be great. You should research to see what colors people respond well to in your certain market and create packaging based on what you discover.

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3 Comments

  1. One thing to consider is how your product will look put up against other products in a store. This helps you see if your product stands out and you could test to see if people would choose yours against others.

  2. Been in the graphics and marketing industry for quite some time now and all i can say is brand marketing, product design and packaging really does have a big impact on how the market will react to your products

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