How important is Local SEO? It’s really important especially if you want your business to stand out on the Search Engine Results Page (SERPs). With every passing year, trends are changing and the case still stands this year too.
As a business, you need to learn more about local search marketing tactics so that you can know whether it’s a good fit for your business and the best practices you should follow to step up.
Not long ago the local SEO industry had a dearth of tools and resources, unlike the present time, making the method of marketing local businesses easier and better. So, here are 3 Local SEO Trends that will guide you through 2018 with ease.
Here’s getting off to a great and newstart, 3 Local SEO Trends for 2018:
1. Link Building:
For a long time, Link building has been a tried and tested SEO method especially because links are Google’s topmost ranking factor. Taking this into consideration, it’s something that you should not overlook. As a business, if you can acquire links renowned websites and influencers in your industry, you can increase your ranking on any search engine easily.
It also helps in building credibility with other experts in your industry. All you need to do is find top ranking keywords related to your industry and see if you can get any content ideas from it. Other than all this, building links also help in building relationships, thus making it a powerful tool in an SEO strategy. This is one of the top local SEO tools that you can use for the promotional offer.
2. User Experience:
Keeping your business’ user experience in check helps in moving your local SEO towards greater and better personal experiences, thus increasing traffic and conversions to your website.
This factor can never go out of style. After all, a customer is king, hence it’s as important in 2018 as it ever was in the past. So, keep your focus should on your user, their needs, and behavior because if there’s something that they don’t like about your website or if it’s too difficult to get around, they will not stick around.
Take a raincheck on your site’s performance and analyze things like speed, readability, navigation, and structure ensuring that everything is operating smoothly so that your visitors do not have a rough time. Keeping your audience engaged is another valuable trend that is another must-do so that your audiences don’t just flock to your website but also remain loyal to your brand.
3. Embrace New Technology:
Technology is changing tracks every day and as a business, you need to stay up to date with it too. The truth is, technology is making experiences more personal than ever ensuring that the way we communicate with our devices is much easier and faster than ever. For instance, take the example of the voice search feature on your smartphones.
Users shifting towards this trend with the onset of 2018, which is a matter of concern, telling you that you need to focus more on this option like optimizing more long tail keywords and natural language so that your audiences can find your brand more easily. Other factors to keep in mind are visual searches and mobile compatibility owing to the fact that audiences are always drawn to what they see and whenever they can see it first.
Local SEO trends are as important as anything else to keep your business from getting lost in the crowd. Irrespective of the fact that they are going to change from year to year, these three trends are here to stay for the next few years to come. So, no matter what you do, keep these three trends handy and see your business grow as the year moves on ahead.