Using Instagram videos is one of the best ways to improve your online presence, but you will need to promote them to share your content with a larger yet relevant community. Here are some of the best ways to enhance these Instagram videos for your benefit.
Content is key
Just like text, creating a video for your Instagram should be guided by the content. What are you trying to say? Is it relevant to your audience?
It is therefore important that you keep in mind your target market, your audience and their concerns so that you create a video that will resonate with them.
You should also consider creating videos that are easily shareable as this makes it easier and faster for your potential customers and followers to click on it.
Are you captioning them right?
Your video may be great, but if you do not put the right caption, it might disappear in the countless videos online. There are a number of video captioning companies that have mastered how to create the best captions and how to make video discoverable by captioning in different languages. You can learn a thing or two by looking at some of their works on how to caption your Instagram videos to have a greater reach and to make it easier for your potential clients to discover and view your videos.
Always remember that the caption has to be relevant to the content you are sharing and the target audience.
Make them professional
Creating a professional video is vital as it will make people want to watch more and it will stand out in the countless of videos shared on Instagram. According to Entrepreneur, there are various ways to get a professional look in your videos. For starters, invest in good sound quality tools that will remove background noise and make your sound more audible.
If you think you have a problem with the sound, you can create a soundless Instagram video. Instagram allows you to mute a video before uploading it. It will even let your viewers know that the video does not have any sound. Ensure that the video is captivating enough to get people to view it.
Having good lighting will also improve the quality of your video a great deal, even if you are using a low-quality camera. However, having a good camera also counts.
The best thing is there are quite a number of apps that can help you create a good quality Instagram video that fits your needs.
Hashtag, Hashtag, Hashtag
To be more visible on Instagram use hashtags on your videos. Not only will it help you generate leads, but it will also get you more followers. Choosing the best hashtag can be difficult, but there are a few tips that can help you, especially when it comes to business. The most important thing is to ensure that you do not end up with hashtags that are too vague because it will not resonate with your target market. Make the hashtags specific and you can even use your location to increase visibility.
You can find these hashtags by checking out your competition and their audience and understanding your audience to determine the most relevant and appropriate tag.
Re-posting content has become popular over the years, with different brands taking advantage of this to popularise their products and services as well as the brand in general. While it is essential to create fresh content, recycling and re-using old content for emphasis and for reminding users of old campaigns can be quite useful.
According to ThriveHive, you can take snippets of longer videos such as interviews, how-tos, and tutorials and post them on Instagram with an appropriate caption to attract more customers and even encourage them to view the longer videos on other platforms.
With the above tips, creating a high quality and unique video will come with many benefits including attracting more customers, increasing the visibility of your brand and educating your audience. Try them out to enjoy these benefits.