Businesses have to contend with numerous rivals for their products and services and finding a way to remain popular amidst all the competition is not always facile. Consumers love choice, meaning no one brand is safe from losing its market share. One day your product may be the most famous online and the next, it’s relegated to the third or fourth alternative.
Powerful marketing is the secret to making a product popular and keeping it that way. How a company packages its branding messages dictates how well audiences receive them. Successful marketing results in sales boost, and the more consumers seek out your product, the more popular it gets.
How can your marketing strategy improve the market share of your brand?
Influencer Marketing
As the frequent use of online channels keeps going up, influencer marketing has become prominent for different kinds of businesses. Consumers, particularly millennials, base some of their decisions on the recommendation of famous figures. What happens is that influential persons endorse a product or service and other online users follow suit because they don’t want to be left behind.
Enterprises don’t even have to shell out cash for celebrities. Social media personalities on Twitter, Instagram Facebook, have just as much influence as music, TV, and film stars. An example is how new vape companies hired influencers to create awareness for the vape box mod. Companies will find influencer marketing particularly useful to new products that consumers don’t even know about.
Online Visibility
Powerful marketing in this age must involve some aspect of online presence. With the increased internet access that consumers have, a good number find brands online. Online platforms have become the go-to resource on where to eat, which plumbing service to hire, or where to plan the next vacation. It means that any company that is not visible online loses out. Even though traditional media still has its importance, digital is where most of the revenue lies.
People may not be at home in time to catch your ten-second commercial during prime time, but they can easily see your banner on a search engine when looking up something related. Being where your audiences are is the best way to make a brand popular. When online users always see your name brand pop up everywhere, at some point, it will become impossible to forget. Find out the niche platform of your audiences, are they blog readers, Instagram, or LinkedIn followers? Then structure marketing campaigns that align with specific media.
Give Deals for your Products
People love good deals, and businesses can achieve that in several ways. Discounts and sales are some ideas you can implement to build the popularity of a brand. Coupons and promotions are also very popular, especially with online stores. Shoppers welcome any chances to save money, and your company can make that possible.
Granted that discounts and coupons will decrease profit margins, but they will also help attract and retain customers, which is the ultimate goal. Buyers who come back, again and again, are bound to spread the word about your promotions to other target audiences. The more your consumers praise your deals, the higher the profile of the brand gets. Be cautious though not to compromise any services such as delivery or customer support just because shoppers are getting discounts.
It’s About the Content
The content that you attach to your marketing messages can break or make a brand. Today’s consumer aims to get more than just promotional information from advertisers. People want educational material that will simplify purchasing decisions and effective marketing is about giving target audiences what they want.
For instance, a new homeowner who needs to upgrade her refrigerator may require information about the features in your newest models, how to pick the most efficient one, and possible money saving tactics when buying it. If your company site doesn’t offer this information, such a customer will move on to one that does. Whether you are making videos, writing a blog post, or doing email marketing, ensure that the content is excellent quality.
Dennis Hung is an entrepreneur and product analyst specializing in mobile technology and IoT. He’s spent most of his career consulting for businesses in North America.
