The fashion police, flashy lights, unexpected enthusiasm, and the most importantly-the cat walk are a few things that make the show rocking and next day the world get a review of the coveted designer’s collection. This has been the trend over the years but now the people are questioning whether it is any more relevant to showcase the model on the floor when the digital world can do the same on a large scale with lower investment. In this blog, let’s find out the significance of fashion shows in this modern era.
The spark of the fashion shows:
The classy fashion shows never go unnoticed and from media to socialites to fashion folks, all make their presence felt in those glamorous events. It is a big platform for a designer as well as for the model to present their talent collectively. However, nothing is constant in the world of fashion and it keeps changing even at the speed of a flying rocket.
It’s entirely a designer’s job to serve the trend on the palate. Sometimes they need to recreate the look with a contemporary touch. Fashion shows are like a landmark in this business. The amazing creations of the designers not only catch the attention of the fashion experts but they also get showered with compliments for the job. In a nutshell, fashion shows give a boost to their career and they get immediate recognition.
The various causes of the shows:
The typical fashion shows allow the designers to think out of the box. They get the liberty to play with colors, styles, patterns, and fabrics to bring a set of the collection which is definitely praiseworthy and refreshing. Mostly what is showcased on the shows are not meant for the regular wear. The loose clothes, exposing curves, backless dress, heavily embellished ethnic wear, or completely weird attires speak out the creativity of the designers.
Fashion is an expression and the show is a big platform to create awareness on various issues by portraying the true passion, love, or anger through the collection. Whether it is a social, political, religious, festival, seasonal or occasional, it has that appeal to connect to the consumers’ mind. For example, whenever a designer reveals the summer collection on a grand show, it automatically attracts the consumers who eventually go to the stores to bring cool and cozy apparels which are ideal to beat the heat.
Similarly, when a designer comes with a bridal collection the brides-to-be look for the same wedding trousseau in the shopping arcade. Thus, it sets a trend. When gorgeous Kareena Kapoor flaunted her baby bump in ace designer Sabyasachi’s fashion show it created a storm. Her look was not only inspirational but her confidence definitely influenced many other girls. That’s the potential of a fashion show.
When the show is for charity:
The fashion show can also be a part of a charitable event where the amount collected from the show will go to any NGO. Veteran actress Shabana Azmi organizes such a fundraiser show called Mijwan fashion show where eminent stars grace the floor wearing designer ensembles. Their presence influences more people to be associated with such special events.
To promote the noble cause designers come up with an ethnic collection that any commoner can think of. For instance, when kurta pajama, cotton stitched salwar suit, handloom saree, etc are flaunted by the stars on fashion shows it becomes an instant hit among the crazy fans. Such is the impact of shows which you can’t create on any other platform.
Expressive fashion shows:
Fashion shows are more communicative. Yes, you heard it right. When a model walks the ramp sporting a new designer look the whole crowd go gaga over it. Such quick response is hard to find in any other medium. Fashion shows not only reflect the designers’ creation but the overall appearances of the models are also very captivating for the audience.
Needless to say, the unmatched charm of the fashion show always attracts more audiences and followers. From the veteran designers to the top stars of the glamor world use this platform to steal the limelight. Be it an annual fashion event of a brand or a mega fashion show at a particular destination, the craze remains the same for the participants and the followers. From conventional media to social media, everywhere the highlights of the show appear with a spark.
E-commerce made an entry:
The fashion show is an inevitable and inseparable part of the industry. It’s not only a platform to produce new and fancy dress-clad models. It’s rather an opportunity for the designer to establish his/her label and for the model, it’s the biggest scope to get a foothold in the industry.
Nowadays, e-commerce portals are mushrooming at a rapid speed and evidently, their presence makes an impact in the fashion world. Now, they are also joining the fashion show biz. Amazon, one of the biggest e-commerce portals also runs Amazon Fashion Week and brings the best collection of the season. Not to be surprised, it also gives a significant rise in their sales.
Shows promote business:
Fashion shows are not only limited to big banners and recognized labels. Nowadays, the craze for fashion has created exciting platforms and people are showing their tremendous interest in such dramatic events. For instance, fashions shows are now being arranged in colleges, housing societies, offices, and more with the help of sponsors.
So in a way, it is a big stage where so many people are associated with their business purposes. So one mega event opens many doors for different businesses and the experts know how to grab the opportunity at the right time.
Do you like to spend Christmas without a cake and Santa clause? Certainly not… So is fashion world. Fashion shows are the pillar of the fashion world. From promoting the new talents to bring the freshly designed couture from a veteran designer, the stage of the shows keeps on playing such pivotal roles. There’s no doubt about the effectiveness of the fashion shows. Hence, the show must go on.
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