The rapidly changing search engine technologies have made a deep impact on how small businesses operate. With mobile phones and portable devices dominating web searches, it is far easier now for customers to locate businesses, products, and services for immediate consumption.
The top reasons why small businesses should not ignore local SEO are below:
Local SEO Is the Best Way of Reaching Out to Young Consumers
With the internet becoming all pervasive, the original assumption that only large businesses would benefit by the additional reach no longer holds true. Small businesses can also leverage the power of local search that Google and other search engines are laying great focus on. The tech-savvy young generation has discarded paper directories in favor of web searches for all their requirements. Keyword search optimization by small businesses can give them a competitive advantage that can drive conversions from online traffic far more efficiently than traditional advertising. Local searches can reveal your business name, address, contacts, and hours of business so that customers wanting to conduct business across the table can very conveniently access you.
Perennial Local SEO Strategies
Despite a rapidly changing local SEO search environment which has little room for lackadaisical strategies, there are some evergreen local SEO schemes that have been, are, and will be doing well in the foreseeable future.
Meta Titles and Descriptions: Your content’s Meta description and Meta title are crucial to the online marketing campaign because they are displayed on SERPs and also have long-term business impacts. Google has increased the width of the results column, which opens up the scope for intelligent use of this extra space with a cleverly crafted title and summary.
Google My Business: Google My Business is still as relevant as ever for local businesses. You should make a complete profile and fill in all the relevant information, ranging from contact details and working hours to categories and accepted payment modes. This allows Google to index your business and fetch it during local searches. It is entirely free and rather helpful.
Structured Data Markup: This is also called schema markup, and is a technique that helps Google’s ‘spiders’ to crawl through your site and understand what it is about. It is a very relevant design technique because it allows Google to fetch and understand information about the site and your business, which in turn expedites the ranking process. A premier digital agency will be able to help out with the technical aspects with ease.
Online Reviews and Listings: There are plenty of business directories online like Yelp, Merchant Circle, and Yellow Pages etc. which you cannot afford to ignore. You absolutely must put up your listing there. The first thing customers do when looking for services or products is to search online. Besides these, reviews are also looked for, and will also be thrown up by the search engine. You should urge previous customers to write generous reviews, and keep monitoring them so you can address grievances as damage control. Prompt replies show that you are deeply invested in customer satisfaction.
The importance of local SEO in this day and age is undeniable. There has also been a rising tide in terms of mobile and tablet use these last few years, and as the internet undergoes a major paradigm shift towards these, it is your responsibility as a business owner to make your site mobile-friendly and responsive. By optimizing for mobile in addition to your local SEO efforts, you come up with a holistic strategy that brings solid dividends.
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