So you are ready to rock the world with your new WordPress site – sounds great! But have you considered adding any marketing tools or plugins to your WordPress site to let it grow and reach the right audience at the right time? If you haven’t already thought about this, your site will probably be a warrior who is ready to enter a war but has no weapons to fight with.
We have put together a list of the most popular marketing tools that you can use for your WordPress site and make it more visible on Google and other search engines as well.
Well, the very basic tool you need on your website to increase traffic and visibility to the right audience is Google Analytics. This tool brings to you an ocean of insights about the kind of traffic your site is receiving, what are the various traffic resources, where is traffic entering and leaving your site, if there is a form on your website, how many people are filling in that form out of the total number of people visiting that form, along with heaps more data. Someone once rightly said that with the help of Google Analytics, you can actually read your visitor’s mind (almost!) and improve the experience on your site to better meet their needs.
To share with you some of the taxonomy you will find yourself using on a daily basis when you install Google Analytics on your website is bounce rate, unique page views, sessions, web pages per session, goal conversions, popular pages, popular posts, session durations, etc. There are many more refined analytics tool available in the market such as Adobe Analytics; however, for your basic WordPress site, Google Analytics is all that you will need. This tool gives you so much data that it is almost impossible to digest it all at the same time, so you will have to strategize what is most important for you to analyze on your website and generate the required reports from Google Analytics.
How to use it? Google Analytics is a free software that you can quickly embed on your WordPress site by adding an embed code that Google provides to you.
One of the most popular SEO plugins for WordPress websites is Yoast SEO. This search engine optimisation tool is fully free to use on your WordPress website and lets you optimise content and creatives on your website for improved ranking on search engines. Statistics have shown that Yoast SEO is one of the most downloaded plug in for WordPress.
Three of the most important things you can fix using on your website this SEO plug are Meta title, Meta description, and Meta Keywords. These three fields are picked by search engines when they rank your web pages against other web pages on the web for similar content.
Using this tool you can not only revisit metadata that you add on your web pages, you can also check whether the new metadata is weak or strong and whether it will give you the right results against your competitors on the web.
Does the tool not do any job for you? No, it does. Apart from giving you the industry best practice and right advice to fix the metadata on your web pages, Yoast SEO also does a lot of behind-the-scenes optimisation work for your website without any extra effort by you so your website improves its ranking on search engines and performs better day by day.
SiteOrigin Page Builder
Another interesting free software tool that you can start using straight away for your WordPress website is called Page Builder by SiteOrigin. Using this tool, you can create fantastic looking landing pages in an extremely simple way – by simply dragging and dropping sections on to the page.
Using landings on your website is always a good idea to introduce a section, a category or an area of your website to the audience. For example, on many websites, you would find section such as ‘About Us’, ‘Services’ and ‘Portfolio’. If your website is purely for blogging purposes, you could still have landing pages to separate categories of blogs and group them appropriately. For example, if you run a blogging website on food recipes, you can make use of attractive landing pages to separate sections such as vegan, vegetarian, poultry, seafood, etc.
Using Page Builder, you can pretty much create a useful attractive landing page from scratch. The plug in also comes with pre built landing page templates that you can use or customise to meet your website requirements.
Revive Old Post
Another popular free tool that has become the need of the hour is called Revive Old Post. Using this tool you can actually establish a seamless connection between your WordPress website and your social media channels. We all know how important social media has become today and seamlessly and automatically posting on social media via your WordPress site will save a lot of time at your end.
Using this tool you can also revive your old posts at periodic intervals if you think they attract the right audience and work well for them.
Of course, the web is full of free software tools and plugins that you can use to boost the performance of your WordPress site in days to come. However, if you start with the ones we’ve chosen for your website above, we can bet you will be in a much better position to kick start your WordPress journey.